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Current results range from 1616 to 2024

1.
Advertising Management Concepts, Theories, Research and Trends
Author
Rabindranath, Manukonda
Published
Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Brand co-creation tourism research : contemporary issues and challenges
Published
Palm Bay, FL ; Burlington, ON : Apple Academic Press, 2024.
©2024
Location
SML, Stacks, LC Classification >> G155.A1 B698 2023 (LC)
Format
Books
3.
Bringing the Soul Back to Marketing Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI
Author
Zaidi, Neha
Published
Berkeley, CA : Apress : Imprint: Apress, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Building AI driven marketing capabilities : understand customer needs and deliver value through AI
Published
New York, NY : Apress, [2024]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Case Based Research in Tourism, Travel, and Hospitality Rethinking Theory and Practice
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Consumer Behavior in Practice Strategic Insights for the Modern Marketer
Author
Chan, Eugene Y.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
COVID-19 Impact on Tourism Performance in Africa
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Customer Centric Support Services in the Digital Age The Next Frontier of Competitive Advantage
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Democratizing luxury : name brands, advertising, and consumption in modern Japan
Author
Culver, Annika A., 1975-
Published
Honolulu : University of Hawaiʻi Press, [2024]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Digital marketing in sports : global perspectives
Published
Abingdon, Oxon ; New York, NY : Routledge, 2024.
©2024
Location
SML, Stacks, LC Classification >> GV716 .D54 2024 (LC)
Format
Books
12.
Digital marketing : integrating strategy, sustainability, and purpose
Author
Horton, Chris (Marketing consultant)
Published
New York ; London : Routledge Taylor & Francis Group, 2024.
Location
MARX Library >> HF5415.1265 .K386 2023 (LC)
Format
Books
13.
Digital Marketing Technologies
Author
Aghazadeh, Hashem
Published
Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Digital Transformation for Fashion and Luxury Brands Theory and Practice
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Emotion-Driven Innovation A Methodology to Envision Emotion-Focused New Product Ideas
Author
Alaniz, Teresa
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Entrepreneurial Business Venturing Digitalisation Trends
Author
Ratten, Vanessa
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Event tourism and sustainable community development : advances, effects, and implications
Published
Palm Bay, FL, USA ; Burlington, ON, Canada : Apple Academic Press Inc. ; Boca Raton, FL ; Abingdon, Oxon, UK : CRC Press, 2024.
©2024
Location
SML, Stacks, LC Classification >> G156.5.E94 E84 2024 (LC)
Format
Books
18.
Extending play : the feminization of collaborative music merchandise in the early twenty-first century
Author
Vesey, Alyxandra
Published
New York, NY : Oxford University Press, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Fashion for the Common Good Proceedings Global Fashion Conference November 16th - 18th 2023
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Firing the right customers is good business : not every customer is an asset to your company, but determining who to cull, and how, can be a challenge
Author
Pedersen, Carsten
Published
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Funding and nonprofit marketing : a research overview
Author
Bennett, Roger, 1948 April 9-
Published
Abingdon, Oxon ; New York, NY : Routledge, 2024.
©2024
Online
Online book
Location
Yale Internet Resource >> None Online resource
Format
Books / Online
22.
The Future of E-commerce Innovations and Developments
Author
Chodak, Grzegorz
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Innovation diffusion models : theory and practice
Author
Guidolin, Mariangela
Published
Chichester, West Sussex, UK : Wiley, 2024.
Online
Online book
Location
Yale Internet Resource >> None Online resource
Format
Books / Online
24.
An Instructor's Manual to H2H Marketing Case Studies Teach Human-to-Human Marketing Effectively
Author
Kotler, Philip
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Key Developments in International Marketing Influential Contributions and Future Avenues for Research
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
26.
Marketing Case Studies in Emerging Markets Contemporary Multi-industry Issues and Best-practices
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
27.
The marketing of academic, national and public libraries worldwide : marketing, branding, community engagement
Published
Cambridge, MA ; Kidlington, UK : Chandos Publishing, [2024]
Location
SML, Stacks, LC Classification >> Z716.3 .M37 2024 (LC)
Format
Books
28.
Marketing 6.0 : the future is immersive
Author
Kotler, Philip
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2024]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
29.
Marketing 6.0 : the future is immersive
Author
Kotler, Philip
Published
Hoboken, New Jersey : Wiley, [2024]
Location
MARX Library >> HF5415 .K686 2024 (LC)
Format
Books
30.
Pair people and AI for better product demand forecasting : a new framework helps leaders orchestrate human and AI agents to accurately forecast product demand
Author
Nair, Devadrita
Published
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
31.
Postcolonial Marketing Communication Images from the Margin
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
32.
The Pricing Compass Finding the Solution to Your Pricing Puzzle
Author
Yang, Jan Y.
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
33.
Recent Advancements in Tourism Business, Technology and Social Sciences 10th International Conference, IACuDiT, Crete, Greece, 2023 - Vol. 2
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
34.
Smart Designs for Business Innovation Proceedings of the 3rd American University in the Emirates International Research Conference, AUEIRC'20-Dubai, UAE 2020
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
35.
Sport and social media in business and society
Author
Abeza, Gashaw
Published
Abingdon, Oxon ; New York, NY : Routledge, 2024.
©2024
Location
SML, Stacks, LC Classification >> GV568.3 .A34 2024 (LC)
Format
Books
36.
Sports sponsorship and branding : global perspectives and emerging trends
Published
Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2024.
©2024
Location
SML, Stacks, LC Classification >> GV716 .S69455 2024 (LC)
Format
Books
37.
The travels of media and cultural products : cultural transduction
Author
Uribe-Jongbloed, Enrique
Published
New York : Routledge, 2024.
©2024
Location
SML, Stacks, LC Classification >> P94.6 .U75 2024 (LC)
Format
Books
38.
The truth about pricing : how to apply behavioral economics so customers buy
Author
Palmer, Melina
Published
[Place of publication not identified] : Ascent Audio, 2024.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
39.
The ultimate guide to storytelling in business : a proven, seven-step approach to deliver business-critical messages with impact
Author
Parikh, Samir, 1970-
Published
Hoboken, NJ : John Wiley & Sons, Inc., 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
40.
Valuing Customer Engagement Strategies to Measure and Maximize Profitability
Author
Kumar, V.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
41.
Writing for publication in nursing
Author
Oermann, Marilyn H.
Published
New York, NY : Springer Publishing Company, LLC, [2024]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
42.
Writing for publication in nursing
Author
Oermann, Marilyn H.
Published
New York, NY : Springer Publishing Company, LLC, [2024]
Location
YSN Commons, Reserve (Nursing students only) >> R119 .O35 2024
Format
Books
43.
Active Price Management Be a Price Maker, Not a Price Taker!
Author
Reinecke, Sven
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
44.
Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
45.
Advertising Impact and Controlling in Content Marketing Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
Author
Hörner, Thomas
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
46.
The Agile Sales Successfully shaping transformation in sales and service
Author
Thonet, Claudia
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
47.
Antitrust policy in health care markets
Author
Angerhofer, Tirza J.
Published
Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2023.
©2023.
Location
Law Library >> RA410.56 .A54X 2023
Format
Books
48.
Basic Guide to Cultural Tourism Marketing Practice Cultural Management
Author
Hausmann, Andrea
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
49.
B2B Customer Engagement Strategy An Introduction to Managing Customer Experience
Author
Prior, Daniel D.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
50.
B2B eCommerce Basics, Business Models and Best Practices in Business-to-Business Online Trade
Author
Heinemann, Gerrit
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online