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Subject: "Marketing"
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H - Social Sciences
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1.
YouthNation : building remarkable brands in a youth-driven culture
Author
Britton, Matt
Published
Hoboken, New Jersey : John Wiley & Sons, [2015]
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Building a brand an Emerald guide
Published
Bradford, England : Emerald Group Publishing, c2004.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
And now a few words from me : advertising leading critic lays down the law, once and for all
Author
Garfield, Bob
Published
New York : McGraw-Hill, c2003.
Online
Publisher description
Location
Library Shelving Facility (LSF) >> HF5823 G27X 2003 (LC)
Format
Books
4.
And now a few words from me : advertising leading critic lays down the law, once and for all
Author
Garfield, Bob
Published
New York : McGraw-Hill, c2003.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
5.
Promotional strategy : managing the marketing communications process
Author
Engel, James F.
Published
Burr Ridge, Ill. : Irwin, c1994.
Location
Library Shelving Facility (LSF) >> HF5415 E65 1994 (LC)
Format
Books
6.
Promotional strategy : managing the marketing communications process
Author
Engel, James F.
Published
Burr Ridge, Ill. : Irwin, c1994.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
7.
What's the big idea? : how to win with outrageous ideas (that sell!)
Author
Lois, George
Published
New York : Doubleday Currency, c1991.
Location
Haas Arts Special Collections (Non-Circulating) >> Rand HF5823 L745 1991 (LC)
Format
Books
8.
What's the big idea? : how to win with outrageous ideas (that sell!)
Author
Lois, George
Published
New York : Doubleday Currency, c1991.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
9.
Promotional strategy : managing the marketing communications process
Author
Engel, James F.
Published
Homewood, Ill. : R.D. Irwin, 1983.
Location
Library Shelving Facility (LSF) >> HF5415 E65 1983 (LC)
Format
Books
10.
Guang gao yu xiao shou
Title
廣告與銷售
Published
Taibei : Jing ji ri bao she, Minguo 63 [1974]
Location
Library Shelving Facility (LSF) >> HF5823 K8 (LC)
Format
Books
11.
Fabritius i USA. En rapport fra et seminar ved Harvard University, Mass., og fra et besøk på Madison Avenue påsken 1969
Author
Buer, Per
Published
[Oslo] Fabritius reklamebyrå [1969]
Location
Library Shelving Facility (LSF) >> HF5814 B84 (LC)+ Oversize
Format
Books
12.
Marketing productivity analysis
Author
Sevin, Charles Henry, 1910-
Published
St. Louis : McGraw-Hill, [1965]
Location
Library Shelving Facility (LSF) >> Nfg49 965Ru
Format
Books
13.
Trends in wartime selling; advertising, market analysis, product adjustments
Author
American Management Association
Published
New York, American Management Association, c1942.
Location
Library Shelving Facility (LSF) >> Nfh21 Am35co 49
Format
Books
14.
Copy, copy, copy : how to do smarter marketing by using other peoples ideas
Author
Earls, Mark
Published
Chichester, West Sussex : Wiley, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
All you need is a good idea! how to create marketing messages that actually get results
Author
Heyman, Jay H., 1939-
Published
Hoboken, N.J. : Wiley, c2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Promotional strategy
Author
Engel, James F.
Published
Homewood, Ill., R.D. Irwin, 1967.
Location
Library Shelving Facility (LSF) >> Nfg49 967E
Format
Books
17.
Lessons from a chief marketing officer : what it takes to win in consumer marketing
Author
Kirk, Bradford C.
Published
New York : McGraw-Hill, c2003.
Online
Publisher description
Location
SML, Stacks, LC Classification >> HF5415 .K5243X 2003(LC)
Format
Books
18.
Z.E.R.O. : zero paid media as the new marketing model
Author
Jaffe, Joseph, 1970-
Published
Hoboken, New Jersey : John Wiley & Sons, [2014]
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Persuasive advertising : evidence-based principles
Author
Armstrong, Jon Scott, 1937-
Published
Basingstoke : Palgrave Macmillan, c2010.
Location
MARX Library >> HF5823 .A798 2010
Format
Books
20.
All you need is a good idea! : how to create marketing messages that actually get results
Author
Heyman, Jay H., 1939-
Published
Hoboken, N.J. : Wiley, ©2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Don Juan ou Pavlov : essai sur la communication publicitaire
Author
Bonnange, Claude
Published
Paris : Seuil, c1987.
Location
Library Shelving Facility (LSF) >> HF5821 B545 1987 (LC)
Format
Books
22.
Ying xiao yu guang gao zhan lue
Title
營銷與廣告戰略
Author
Chen, Junting
陳俊廷
Published
Taibei : Guo jia chu ban she, Minguo 65 [1976]
Location
Library Shelving Facility (LSF) >> HF5415 C4855 (LC)
Format
Books
23.
Advertising management : practical perspectives
Author
Aaker, David A.
Published
Englewood Cliffs, N.J. : Prentice-Hall, [1975]
Location
Library Shelving Facility (LSF) >> HF5823 A13 (LC)
Format
Books
24.
The economics of marketing and advertising
Author
Moriarty, W. D. (William Daniel), 1877-1936
Published
New York and London, Harper & Brothers [c1923]
Location
Library Shelving Facility (LSF) >> Nfg49 923m
Format
Books
25.
Does it work? : 10 principles for delivering true business value in digital marketing
Author
Atchison, Shane
Published
New York : McGraw-Hill Education, [2015]
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online