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Subject: "Industrial marketing."
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Online Results (104)
1.
Applied marketing analytics using R
Author
Yildirim, Gokhan
Published
Thousand Oaks, Calif. : SAGE, 2023.
Location
MARX Library >> HF5415.1263 .Y553 2023 (LC)
Format
Books
2.
Busting silos
Author
Carpio, Hillary
Published
[Place of publication not identified] : Ascent Audio, 2023.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
3.
Commercializing successful biomedical technologies : basic principles for the development of drugs, diagnostics and devices
Author
Mehta, Shreefal S.
Published
Cambridge : Cambridge University Press, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Marketiing for small B2B businesses : how content creates marketing muscle and powers traditional and digital marketing
Author
Schulkind, Andrew
Published
[S.l.] : Apress, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Marketing of consumer financial products : insights from service marketing / Ritu Srivastava
Author
Srivastava, Ritu
Published
New York : Business Expert Press, 2023.
Location
MARX Library >> HF6161.F46 S658 2023 (LC)
Format
Books
6.
Power in business relationships : dynamics, strategies and internationalisation
Author
Siemieniako, Dariusz
Published
Abingdon, Oxon ; New York, NY : Routledge, 2023.
©2023
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
A customer-oriented manager for B2B services
Author
Mathieu, Valérie
Published
London, UK : ISTE, Ltd. ; Hoboken, NJ : Wiley, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Hyperconsumption corporate marketing vs. the planet
Author
Hastings, Gerard (Professor)
Published
New York : Routledge, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
MASTERING TECHNICAL SALES the sales engineer's handbook
Author
Care, John (Managing director of Mastering Technical Sales LLC)
Published
BOSTON : ARTECH HOUSE, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Empire of pain : the secret history of the Sackler dynasty
Author
Keefe, Patrick Radden, 1976-
Published
New York : Doubleday, [2021]
Location
Law Library >> HD9665.95.S175 K444 2021
Format
Books
11.
Innovation dynamics and policy in the energy sector building global energy markets, institutions, public policy, technology and culture on the Texan innovation example
Author
Holloway, Milton L.
Published
London : Academic Press, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Innovation dynamics and policy in the energy sector building global energy markets, institutions, public policy, technology and culture on the Texan innovation example
Author
Holloway, Milton L.
Published
London : Academic Press, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
International journal of management, marketing, and decision sciences
Published
Ruston, Louisiana : Academy of Business and Public Administration Disciplines, 2021-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
14.
Category creation : how to build a brand that customers, employees, and investors will love
Author
Kennada, Anthony, 1986-
Published
Hoboken, New Jersey : Wiley, [2020]
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
15.
Category creation : how to build a brand that customers, employees, and investors will love
Author
Kennada, Anthony, 1986-
Published
Hoboken, New Jersey : Wiley, [2020]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
The emergence of practitioner-scholar research
Published
Bradford, West Yorkshire : Emerald Publishing Limited, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Rock the tech stage : how the best speakers in tech present ideas and pitch products
Author
Santolalla, Oscar
Published
[Berkeley, CA] : Apress, [2020]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Account-Based Marketing and Sales : How to Improve Lead Generation and Sell More by Targeting the Companies That Will Grow Your Business
Author
Golec, Chris
Published
Newark : John Wiley & Sons, Incorporated, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Account-based marketing : how to target and engage the companies that will grow your revenue
Author
Golec, Chris
Published
Hoboken, New Jersey : Wiley, [2019]
©2019
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Developing insights on branding in the B2B context : case studies from business practice
Published
Bingley : Emerald Publishing Limited, 2018.
Location
MARX Library >> HF5415.1263 .D484 2018 (LC)
Format
Books
21.
The handbook of marketing strategy for life science companies : formulating the roadmap you need to navigate the market
Author
Denault, Jean-Francois
Published
New York : Routledge, Taylor and Francis Group, [2018]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Lean content marketing : Gross denken, schlank starten : Praxisleitfaden für das B2B-Marketing
Author
Hirschfeld, Sascha Tobias von
Published
Heidelberg : O'Reilly : dpunkt.verlag, [2018]
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Organizing marketing and sales : mastering contemporary B2B challenges
Published
Bingley, UK : Emerald Publishing Limited, 2018.
Location
MARX Library >> HF5415.1263 .O74 2018 (LC)
Format
Books
24.
The revenue acceleration rules : supercharge sales and marketing through artificial intelligence, predictive technologies, and account-based strategies
Author
Upadhyay, Shashi, 1970-
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]
Location
MARX Library >> HF5415.1263 .U63 2018 (LC)
Format
Books
25.
Services marketing : integrating customer focus across the firm
Author
Zeithaml, Valarie A.
Published
Dubuque : McGraw-Hill Education, [2018]
Location
MARX Library >> HD9980.5 .Z45 2018
Format
Books