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1.
And now a few words from me : advertising leading critic lays down the law, once and for all
Author
Garfield, Bob
Published
New York : McGraw-Hill, c2003.
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2.
What's the big idea? : how to win with outrageous ideas (that sell!)
Author
Lois, George
Published
New York : Doubleday Currency, c1991.
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3.
Dictionary of marketing and advertising
Author
Rosenberg, Jerry Martin
Published
New York : J. Wiley, c1995.
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4.
Promotional strategy : managing the marketing communications process
Author
Engel, James F.
Published
Burr Ridge, Ill. : Irwin, c1994.
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5.
Women's market handbook : understanding and reaching today's most powerful consumer group
Author
Nelson, Carol, 1953-
Published
Detroit : Gale Research, c1994.
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6.
The anatomy of buzz : how to create word-of-mouth marketing
Author
Rosen, Emanuel
Published
New York : Doubleday/Currency, c2000.
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7.
Guerrilla marketing : secrets for making big profits from your small business
Author
Levinson, Jay Conrad
Published
Boston : Houghton Mifflin, 1993.
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8.
How to market to consumers : 10 ways to win
Author
Quelch, John A.
Published
New York : Wiley, c1989.
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9.
The ad game : a complete guide to careers in advertising, marketing, and related areas
Author
Katz, Judith A.
Published
New York : Barnes & Noble Books, c1984.
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10.
Marketing to the mind : right brain strategies for advertising and marketing
Author
Maddock, Richard C.
Published
Westport, Conn. : Quorum, 1996.
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11.
Marketing to women around the world
Author
Bartos, Rena
Published
Boston, Mass. : Harvard Business School Press, c1989.
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12.
The visible librarian : asserting your value with marketing and advocacy
Author
Siess, Judith A.
Published
Chicago : American Library Association, 2003.
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13.
Hollywood hoopla : creating stars and selling movies in the golden age of Hollywood
Author
Sennett, Robert S., 1955-
Published
New York : Billboard Books, 1998.
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14.
Successful marketing to the 50+ consumer : How to capture one of the biggest and fastest-growing markets in America
Author
Ostroff, Jeff
Published
Englewood Cliffs, N.J. : Prentice Hall, c1989.
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15.
Marketing madness : a survival guide for a consumer society
Author
Jacobson, Michael F.
Published
Boulder, CO : Westview Press, c1995.
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16.
Medicine for sale
Author
Currey, Richard, 1949-
Published
[Knoxville, TN] : Grand Rounds Press : Whittle Direct Books, ©1992.
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17.
Selling sickness : how the world's biggest pharmaceutical companies are turning us all into patients
Author
Moynihan, Ray
Published
New York, NY : Nation Books, c2005.
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18.
Psychological principles of marketing and consumer behavior
Author
Britt, Steuart Henderson, 1907-
Published
Lexington, Mass. : Lexington Books, c1978.
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19.
The age of persuasion : how marketing ate our culture
Author
O'Reilly, Terry Edward
Published
Berkeley, Calif. : Counterpoint : Distributed by Publishers Group West, c2009.
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20.
Marketing today's academic library : a bold new approach to communicating with students
Author
Mathews, Brian (Brian Scott)
Published
Chicago : American Library Association, 2009.
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21.
Designing brand identity : a complete guide to creating, building and maintaining strong brands
Author
Wheeler, Alina
Published
Hoboken, N.J. : John Wiley, c2006.
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22.
The savvy author's guide to book publicity : a comprehensive resource - - from building the buzz to pitching the press
Author
Warren, Lissa
Published
New York : Carroll & Graf, c2004.
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23.
Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing
Author
Hollander, Stanley C. (Stanley Charles), 1919-2004
Published
Chicago, Ill. : NTC Business Books in association with the American Marketing Association, 1992.
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24.
The conquest of cool : business culture, counterculture, and the rise of hip consumerism
Author
Frank, Thomas (Thomas C.)
Published
Chicago ; London : University of Chicago Press, c1997.
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25.
Ad nauseam : a survivor's guide to American consumer culture
Published
New York : Faber and Faber, 2009.
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