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1.
Industrial marketing strategy
Author
Webster, Frederick E.
Published
New York : Wiley, c1984.
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2.
Industrial marketing : cases and concepts
Author
Corey, E. Raymond
Published
Englewood Cliffs, N.J. : Prentice-Hall, c1976.
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3.
Industrial marketing research, techniques & practices
Author
Lee, Donald D., 1914-
Published
Westport, CT. : Technomic Pub. Co., c1978.
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4.
Winning and keeping industrial customers : the dynamics of customer relationships
Author
Jackson, Barbara B.
Published
Lexington, Mass. : Lexington Books, c1985.
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5.
Segmenting the industrial market
Author
Bonoma, Thomas V.
Published
Lexington, Mass. : Lexington Books, c1983.
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6.
The AMA handbook of marketing for the service industries
Published
New York, NY : American Management Association, c1991.
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7.
Business marketing management : a strategic view of industrial and organizational markets
Author
Hutt, Michael D.
Published
Fort Worth : Dryden Press, c1992.
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8.
Sales force performance
Published
Lexington, Mass. : Lexington Books, c1985.
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9.
The friction-free economy : marketing strategies for a wired world
Author
Lewis, T. G. (Theodore Gyle), 1941-
Published
New York : HarperBusiness, 1997.
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10.
Managing services marketing : text and readings
Author
Bateson, John E. G.
Published
Fort Worth : Dryden Press, c1995.
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11.
The Services challenge : integrating for competitive advantage
Published
Chicago, Ill. : American Marketing Association, 1987.
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12.
Going to market : distribution systems for industrial products
Author
Corey, E. Raymond
Published
Boston, Mass. : Harvard Business School Press, c1989.
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13.
Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world
Author
Allen, Frederick, 1948-
Published
New York, N.Y. : HarperBusiness, c1994.
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14.
Making markets : how firms can design and profit from online auctions and exchanges
Author
Kambil, Ajit, 1962-
Published
Boston, Mass. : Harvard Business School Press, c2002.
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