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1.
Review of marketing research
Published
Bradford : Emerald Group Publishing Limited, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Reason-oriented marketing a generic marketing approach for reasonable products and services
Author
Masuch, Martin
Published
Hamburg : Diplomica Verlag, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Marketing intelligence & planning Volume 28, Number 7, Educating tomorrow's marketers
Published
[Bingley, UK] : Emerald, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Review of marketing research Volume 5
Published
Armonk, N.Y. : M. E. Sharpe, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Review of marketing research Volume 4
Published
Armonk, N.Y. : M.E. Sharpe ; London : Eurospan [distributor], 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Marketing education constructing the future
Published
Bradford, England : Emerald Group Publishing, c2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
The academic/practitioner divide in marketing - myth or reality?
Published
Bradford, England : Emerald Group Publishing, c2004.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
8.
Knowledge-based marketing the twenty-first century competitive edge
Author
Chaston, Ian
Published
London ; Thousand Oaks, Calif. : SAGE, 2004.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
9.
European journal of marketing Vol. 36, No. 3, Marketing's domain
Published
Bradford, England : Emerald Group Publishing, c2002.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
10.
Marketing intelligence & planning Vol. 20, No. 2, New research findings from Warwick Business School
Published
Bradford, England : Emerald Group Publishing, c2002.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
11.
Marketing intelligence & planning Vol. 20, No. 6, Research from De Montfort University Marketing Department
Published
Bradford, England : Emerald Group Publishing, c2002.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
12.
Measuring marketing : the 110+ essential metrics every marketer needs
Author
Davis, John A.
Published
Berlin, [Germany] ; Boston, [Massachusetts] : De G Press, 2018.
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Digital Relevance Developing Marketing Content and Strategies that Drive Results
Author
Albee, Ardath
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2015.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Key marketing metrics : the 50+ metrics every manager needs to know
Author
Bendle, Neil T.
Published
Harlow, England : Pearson, [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Key marketing metrics : the 50+ metrics every manager needs to know
Author
Bendle, Neil T.
Published
Harlow, England : Pearson, [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Spanish journal of marketing-ESIC
Published
Barcelona : Elsevier España
[Bingley] : Emerald Group Publishing on behalf of the Asociación Española de Marketing Académico y Profesional (AEMARK) and ESIC Business & Marketing School
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
17.
Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil
Author
Schaffmeister, Niklas
Published
Cham : Springer International Publishing : Imprint: Springer, 2015.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Marketing theory : foundations, controversy, strategy, resource-advantage theory
Author
Hunt, Shelby D.
Published
Oxfordshire, England ; New York, New York : Routledge, 2015.
©2010
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
Author
Solberg Søilen, Klaus
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Journal of marketing analytics
Published
Basingstoke, England : Palgrave Macmillan, 2013-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
21.
Marketing metrics : the definitive guide to measuring marketing performance
Published
Upper Saddle River, N.J. : FT Press, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Marketing Metrics: 50+ Metrics Every Executive Should Master
Author
Farris, Paul
Published
[Place of publication not identified] : Pearson, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Exotic visions in marketing theory and practice
Author
Walle, Alf H.
Published
Westport, Conn. : Quorum Books, 2002.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
24.
Qualitative marketing research an international journal. Vol. 5, No. 4, Business intelligence and e-marketing workshop, IBM Warwick 2001
Published
Bradford, England : Emerald Group Publishing, c2002.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
25.
Journal of marketing theory and practice
Published
Statesboro, GA : Association of Marketing Theory and Practice, 1992-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
26.
Marketing intelligence & planning
Published
Bradford, England : MCB University Press
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
27.
Market Research with Panels Types, Surveys, Analysis, and Applications
Author
Günther, Martin
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
28.
Market & social research
Published
Glebe, N.S.W. : Australian Market &Social Research Society, 2013-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
29.
Australasian journal of market & social research
Published
Glebe, N.S.W. : Australian Market & Social Research Society, 2005-2008.
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
30.
International journal of market research the journal of the Market Research Society
Published
Henley-on-Thames, Oxon, UK : NTC Publications Ltd, ©2000-
[London] : Sage
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
31.
Irish marketing review
Published
Dublin, County Dublin : Irish Marketing Review Society
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
32.
Bioethanol fuel production concept study topline report
Published
Golden, Colo. : National Renewable Energy Laboratory, [2001]
Online
http://purl.access.gpo.gov/GPO/LPS89286
Location
Yale Internet Resource >> None
Format
Books / Online
33.
Marketing Analytics : Essential Tools for Data-Driven Decisions
Author
Venkatesan, Rajkumar
Published
Charlottesville : Darden Business Publishing, University of Virginia Press, 2021.
Baltimore, Md. : Project MUSE, 2021
©2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
34.
Brand Growth Barriers Identify, Understand, and Overcome Them
Author
Kruger, Ralph
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
35.
BUYographics How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
Author
Carmichael, Matt
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
36.
The role of marketing in launching new products
Author
Baker, Phil, 1943-
Published
Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
37.
Marketing. Persuasion. Part 2, Marketing research and information
Published
Chicago, IL : Cerebellum, 1998.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
38.
Cases in marketing
Published
London : SAGE Publications, 1997.
Online
Online book
Location
Yale Internet Resource >> Online resource None
Format
Books / Online
39.
Marketing (INSEAD)
Published
Fontainebleau Cedex, France : INSEAD
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
40.
Handbook of Market Research
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
41.
Marketing. What is a market
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
42.
Market potential
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
43.
Market research methods
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
44.
Market size
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
45.
What is market development
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
46.
What is target marketing
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
47.
Goliath strikes back : how traditional retailers are winning back customers from ecommerce startups
Author
Cohan, Peter S., 1957-
Published
[Berkeley, CA] : Apress, [2020]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
48.
Data-driven marketing content : a practical guide
Author
Wilson, Lee
Published
Bingley, UK : Emerald Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
49.
Strategic marketing for high technology products : an integrated approach
Author
Fotiadis, Thomas
Published
London : Routledge, 2018.
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
50.
Marketing analytics resource allocation. Why marketing analytics
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film