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1.
Continuing to broaden the marketing concept
Published
Bingley, England : Emerald Publishing, [2020]
©2020
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Extending value through product, service and platform innovations
Published
[Place of publication not identified] : Emerald Publishing Limited, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Measurement in marketing
Author
Frikha, Azza
Published
London, England ; Hoboken, New Jersey : Iste : Wiley, [2019]
©2019
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Marketing research for managers
Author
Crouch, Sunny
Published
Abingdon, Oxon ; New York, NY : Routledge, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Marketing research
Author
Sontakki, C. N.
Published
Mumbai : Himalaya Pub. House, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Marketing research
Author
Nair, Suja R.
Published
Mumbai [India] : Himalaya Pub. House, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
International market analysis theories and methods
Author
Kuada, John
Published
London : Adonis & Abbey Publishers Ltd., 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Modern marketing research
Author
Mishra, M. N.
Published
Mumbai [India] : Himalaya Pub. House, 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Market research handbook
Published
Chichester, West Sussex, England ; Hoboken, N.J.. : John Wiley & Sons, c2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Review of marketing research Vol. 3
Published
Armonk, N.Y. : M.E. Sharpe, 2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
The handbook of marketing research uses, misuses, and future advances
Published
Thousand Oaks : Sage Publications, c2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
The marketing research guide
Author
Stevens, Robert E., 1942-
Published
New York : Best Business Books, c2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Review of marketing research Vol. 2
Published
Armonk, N.Y. : M.E. Sharpe, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Review of marketing research Vol. 1
Published
Armonk, N.Y. : M.E. Sharpe, 2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Advanced Methods for Modeling Markets
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Unit Pricing Empirical Investigations of its Influences at the Product and Retailer Levels
Author
Himbert, Lena
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Marketing research : an Indian perspective
Author
Bajpai, Naval, 1971-
Published
Chennai : Pearson, [2014]
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Capture the Mindshare and the Market Share Will Follow The Art and Science of Building Brands
Author
Gill, Libby
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
The essentials of marketing research
Published
New York : Routledge, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Review of marketing research
Published
Bradford : Emerald Group Publishing Limited, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Reason-oriented marketing a generic marketing approach for reasonable products and services
Author
Masuch, Martin
Published
Hamburg : Diplomica Verlag, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Journal of marketing research & case studies
Published
Norristown, PA : IBIMA Publishing
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
23.
Marketing intelligence & planning Volume 28, Number 7, Educating tomorrow's marketers
Published
[Bingley, UK] : Emerald, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Review of marketing research Volume 6
Published
Armonk, N.Y. : M.E. Sharpe, c2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Review of marketing research Volume 5
Published
Armonk, N.Y. : M. E. Sharpe, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
26.
Market information and research
Author
Housden, Matthew
Published
Amsterdam ; Boston : Elsevier/BH, 2008, c2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
27.
Review of marketing research Volume 4
Published
Armonk, N.Y. : M.E. Sharpe ; London : Eurospan [distributor], 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
28.
Marketing education constructing the future
Published
Bradford, England : Emerald Group Publishing, c2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
29.
Nuovi orientamenti negli studi di marketing presentazione del fondo librario sull'economia d'impresa ..
Published
Firenze : Firenze University Press, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
30.
Nuovi orientamenti negli studi di marketing presentazione del fondo librario sull'economia d'impresa
Published
Firenze : Firenze University Press, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
31.
Academy of Marketing Studies proceedings
Author
Allied Academies International Conference
Published
Cullowhee, NC : Allied Academies
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
32.
The academic/practitioner divide in marketing - myth or reality?
Published
Bradford, England : Emerald Group Publishing, c2004.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
33.
Knowledge-based marketing the twenty-first century competitive edge
Author
Chaston, Ian
Published
London ; Thousand Oaks, Calif. : SAGE, 2004.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
34.
Qualitative research at the marketing/entrepreneurship interface
Published
[Bradford, England] : Emerald Group Pub., 2004.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
35.
European journal of marketing Vol. 36, No. 3, Marketing's domain
Published
Bradford, England : Emerald Group Publishing, c2002.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
36.
Marketing intelligence & planning Vol. 20, No. 2, New research findings from Warwick Business School
Published
Bradford, England : Emerald Group Publishing, c2002.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
37.
Marketing intelligence & planning Vol. 20, No. 6, Research from De Montfort University Marketing Department
Published
Bradford, England : Emerald Group Publishing, c2002.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
38.
Marketing letters
Published
Boston, Mass. : Kluwer Academic Publishers, 1989-
New York : Springer
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
39.
Applied marketing research
Published
Chicago, Ill. : Marketing Research Association, ©1988-©1991.
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
40.
Marketing research review
Published
Ridge, N.Y. : High Tech Pub. Co., ©1985-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
41.
Journal of the Market Research Society
Author
Market Research Society
Published
London, Market Research Society.
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
42.
Journal of data collection a publication of the Marketing Research Association
Published
Chicago, IL : The Association, -[c1987]
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
43.
EMBIN
Published
[Tel Aviv, Israel] : Info-Prod Research
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
44.
Field guide to case study research in business-to -business marketing and purchasing
Published
Bingley, England : Edward Elgar, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
45.
Market Segmentation Analysis Understanding It, Doing It, and Making It Useful
Author
Dolnicar, Sara
Published
Singapore : Springer Singapore : Imprint: Springer, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
46.
Measuring marketing : the 110+ essential metrics every marketer needs
Author
Davis, John A.
Published
Berlin, [Germany] ; Boston, [Massachusetts] : De G Press, 2018.
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
47.
Autobiographical reflections of scholarly pioneers. Part II
Published
[Bradford, England] : Emerald Publishing Limited, 2017.
©2017
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
48.
New methods of market research and analysis
Author
Erickson, G. Scott
Published
Northampton, MA : Edward Elgar Pub., 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
49.
Using analytics to inform product design : product management core skills
Author
Edgar, Matthew
Published
[Place of publication not identified] : O'Reilly Media, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
50.
Business Statistics for Competitive Advantage with Excel 2016 Basics, Model Building, Simulation and Cases
Author
Fraser, Cynthia
Published
Cham : Springer International Publishing : Imprint: Springer, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online