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1.
YouthNation : building remarkable brands in a youth-driven culture
Author
Britton, Matt
Published
Hoboken, New Jersey : John Wiley & Sons, [2015]
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Building a brand an Emerald guide
Published
Bradford, England : Emerald Group Publishing, c2004.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
And now a few words from me : advertising leading critic lays down the law, once and for all
Author
Garfield, Bob
Published
New York : McGraw-Hill, c2003.
Online
Publisher description
Location
Library Shelving Facility (LSF) >> HF5823 G27X 2003 (LC)
Format
Books
4.
And now a few words from me : advertising leading critic lays down the law, once and for all
Author
Garfield, Bob
Published
New York : McGraw-Hill, c2003.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
5.
Promotional strategy : managing the marketing communications process
Author
Engel, James F.
Published
Burr Ridge, Ill. : Irwin, c1994.
Location
Library Shelving Facility (LSF) >> HF5415 E65 1994 (LC)
Format
Books
6.
Promotional strategy : managing the marketing communications process
Author
Engel, James F.
Published
Burr Ridge, Ill. : Irwin, c1994.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
7.
What's the big idea? : how to win with outrageous ideas (that sell!)
Author
Lois, George
Published
New York : Doubleday Currency, c1991.
Location
Haas Arts Special Collections (Non-Circulating) >> Rand HF5823 L745 1991 (LC)
Format
Books
8.
What's the big idea? : how to win with outrageous ideas (that sell!)
Author
Lois, George
Published
New York : Doubleday Currency, c1991.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
9.
Promotional strategy : managing the marketing communications process
Author
Engel, James F.
Published
Homewood, Ill. : R.D. Irwin, 1983.
Location
Library Shelving Facility (LSF) >> HF5415 E65 1983 (LC)
Format
Books
10.
Guang gao yu xiao shou
Title
廣告與銷售
Published
Taibei : Jing ji ri bao she, Minguo 63 [1974]
Location
Library Shelving Facility (LSF) >> HF5823 K8 (LC)
Format
Books
11.
Fabritius i USA. En rapport fra et seminar ved Harvard University, Mass., og fra et besøk på Madison Avenue påsken 1969
Author
Buer, Per
Published
[Oslo] Fabritius reklamebyrå [1969]
Location
Library Shelving Facility (LSF) >> HF5814 B84 (LC)+ Oversize
Format
Books
12.
Marketing productivity analysis
Author
Sevin, Charles Henry, 1910-
Published
St. Louis : McGraw-Hill, [1965]
Location
Library Shelving Facility (LSF) >> Nfg49 965Ru
Format
Books
13.
Advertising and research
Author
Peerbhoy, Ayaz S.
Published
Bombay, India : Progressive Corporation Private Ltd., 1964.
Location
Library Shelving Facility (LSF) >> WC 26815
Format
Books
14.
Bibliography of advertising and marketing theses for the doctorate in United States colleges and universities, 1944 to 1959
Author
Clarke, George Timothy
Published
New York, Advertising Educational Foundation [1961]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
15.
Report of the Federal Trade Commission on distribution methods and costs : part V, Advertising as a factor in distribution. Submitted to the Congress, October 30, 1944
Author
United States. Federal Trade Commission
Published
Washington : U.S. Govt. Print. Off., 1944.
Online
v.03
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
16.
Trends in wartime selling; advertising, market analysis, product adjustments
Author
American Management Association
Published
New York, American Management Association, c1942.
Location
Library Shelving Facility (LSF) >> Nfh21 Am35co 49
Format
Books
17.
Advertising and selling industrial goods
Author
Reed, Vergil Daniel, 1896-
Published
New York : Ronald press company, [c1936].
Location
Library Shelving Facility (LSF) >> Nfj32 936r
Format
Books
18.
Advertising and selling industrial goods
Author
Reed, Vergil Daniel, 1896-
Published
New York, The Ronald Press Company [c1936]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
19.
Sales management, a practical guide to sales organization, policy and routine, marketing, publicity, and salesmanship..
Author
Bolling, Cunliffe Lawrence, 1898-1938
Published
London, Sir I. Pitman & Sons, 1933.
Location
Library Shelving Facility (LSF) >> WC 1891
Format
Books
20.
Books for the advertising man : list of 1931 books on advertising, marketing, and related subjects
Published
New York : Advertising Federation of America, [1932?]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
21.
Marketing and advertising; an economic appraisal
Author
Vaughan, Floyd L. (Floyd Lamar), 1891-1955
Published
Princeton, Princeton University Press, 1928.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
22.
Marketing and advertising; an economic appraisal
Author
Vaughan, Floyd L. (Floyd Lamar), b. 1891
Published
Princeton : Princeton University Press, 1928.
Location
Library Shelving Facility (LSF) >> Nfg49 928u
Format
Books
23.
Marktanalyse: Untersuchung des marktes und vorbereitung der reklame
Author
Kropff, H.F.J.
Published
München und Berlin, R. Oldenbourg, 1928.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
24.
Advertising & selling
Published
[New York, N.Y. : M.C. Robbins], 1926-1948.
Online
v.10 Nov 1927-Apr 1928
v.11 May-Oct 1928
v.12 Nov 1928-Apr 1920
v.8 Nov 1926-Apr 1927
v.9 May-Oct 1927
Location
HathiTrust Digital Library >> Online Resource
Format
Journals & Newspapers / Online
25.
Industrial marketing
Published
[Chicago, Crain Communications, etc.]
Online
v.17:1 1926-27
Location
HathiTrust Digital Library >> Online Resource
Format
Journals & Newspapers / Online
26.
Copy, copy, copy : how to do smarter marketing by using other peoples ideas
Author
Earls, Mark
Published
Chichester, West Sussex : Wiley, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
27.
All you need is a good idea! how to create marketing messages that actually get results
Author
Heyman, Jay H., 1939-
Published
Hoboken, N.J. : Wiley, c2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
28.
Promotional strategy
Author
Engel, James F.
Published
Homewood, Ill., R.D. Irwin, 1967.
Location
Library Shelving Facility (LSF) >> Nfg49 967E
Format
Books
29.
Lessons from a chief marketing officer : what it takes to win in consumer marketing
Author
Kirk, Bradford C.
Published
New York : McGraw-Hill, c2003.
Online
Publisher description
Location
SML, Stacks, LC Classification >> HF5415 .K5243X 2003(LC)
Format
Books
30.
Building Brand and Reputation
Published
[Place of publication not identified] : Seven Dimensions Films of Australia, [2015]
New York, N.Y. : Distributed by Infobase, 2015.
©2015
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
31.
Creating Your Brand Proposition
Published
[Place of publication not identified] : Seven Dimensions Films of Australia, [2015]
New York, N.Y. : Distributed by Infobase, 2015.
©2015
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
32.
Z.E.R.O. : zero paid media as the new marketing model
Author
Jaffe, Joseph, 1970-
Published
Hoboken, New Jersey : John Wiley & Sons, [2014]
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
33.
Marketing series. Episode 7, The marketing mix : promotion
Published
London : TV Choice, 2013.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
34.
Persuasive advertising : evidence-based principles
Author
Armstrong, Jon Scott, 1937-
Published
Basingstoke : Palgrave Macmillan, c2010.
Location
MARX Library >> HF5823 .A798 2010
Format
Books
35.
All you need is a good idea! : how to create marketing messages that actually get results
Author
Heyman, Jay H., 1939-
Published
Hoboken, N.J. : Wiley, ©2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
36.
Sunday morning. Made to measure
Published
New York, NY : Columbia Broadcasting System, 2005.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
37.
Don Juan ou Pavlov : essai sur la communication publicitaire
Author
Bonnange, Claude
Published
Paris : Seuil, c1987.
Location
Library Shelving Facility (LSF) >> HF5821 B545 1987 (LC)
Format
Books
38.
Ying xiao yu guang gao zhan lue
Title
營銷與廣告戰略
Author
Chen, Junting
陳俊廷
Published
Taibei : Guo jia chu ban she, Minguo 65 [1976]
Location
Library Shelving Facility (LSF) >> HF5415 C4855 (LC)
Format
Books
39.
Advertising management : practical perspectives
Author
Aaker, David A.
Published
Englewood Cliffs, N.J. : Prentice-Hall, [1975]
Location
Library Shelving Facility (LSF) >> HF5823 A13 (LC)
Format
Books
40.
Printers' ink refresher course in advertising, selling and merchandising; facts and findings on more than two-score advertising, selling and merchandising devices
Published
New York, Funk & Wagnalls Co. [1947]
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
41.
Essentials of distribution
Author
Converse, Paul Dulaney, 1889-
Published
New York, Prentice-Hall, inc., 1936.
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
42.
Creative selling and sales psychology
Author
Parker, Shirley D.
Published
New York : Bureau of Specialized Business Training, Inc., 1935.
Online
v.1
v.10
v.2
v.3
v.4
v.5
v.6
v.7
v.8
v.9
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
43.
The economics of marketing and advertising
Author
Moriarty, W. D. (William Daniel), 1877-1936
Published
New York and London, Harper & Bros. [c1923]
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
44.
The economics of marketing and advertising
Author
Moriarty, W. D. (William Daniel), 1877-1936
Published
New York and London, Harper & Brothers [c1923]
Location
Library Shelving Facility (LSF) >> Nfg49 923m
Format
Books
45.
The consumer/audience profile service (C/AP) : technical summary
Author
Standard Rate & Data Service
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
46.
Does it work? : 10 principles for delivering true business value in digital marketing
Author
Atchison, Shane
Published
New York : McGraw-Hill Education, [2015]
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
47.
New brand leadership : managing at the intersection of globalization, localization, and personalization
Author
Light, Larry
Published
Old Tappan, New Jersey : Pearson Education, 2015.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
48.
Tourism branding : communities in action
Published
Bingley, UK : Emerald Group Publishing, 2009.
Location
SML, Stacks, LC Classification >> G155.A1 T5785 2009 (LC)
Format
Books
49.
Marketing to the mind : right brain strategies for advertising and marketing
Author
Maddock, Richard C.
Published
Westport, Conn. : Quorum, 1996.
Location
Library Shelving Facility (LSF) >> HF5822 M33X 1996 (LC)
Format
Books
50.
Marketing to the mind : right brain strategies for advertising and marketing
Author
Maddock, Richard C.
Published
Westport, Conn. : Quorum, 1996.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
51.
Marketing magazine
Published
Toronto : Maclean Hunter, c1993-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
52.
Marketing airline services to the business segment : advertising content, passenger preferences and the organizational buying process
Author
Holstius, Karin
Published
Helsingfors, Finland : Swedish School of Economics and Business Administration, 1985.
Location
Library Shelving Facility (LSF) >> HE9787 H64 1985 (LC)
Format
Books
53.
The CLIOs 2010
Published
[Place of publication not identified] : Clio Awards (Firm), [2010]
New York, N.Y. : Distributed by Infobase, 2012.
©2010
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
54.
Storytelling : Strategien und Best Practices für PR und marketing
Author
Sammer, Petra
Published
Heidelberg : dpunkt.verlag : O'Reilly, [2017]
©2017
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
55.
Storytelling : die zukunft von PR and marketing
Author
Sammer, Petra
Published
Köln : O'Reilly Verlag, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
56.
Roses have thorns-- : an anecdotal journey through the world of advertising
Author
Paul, George
Published
New Delhi : Rupa & Co., 2002.
Location
Library Shelving Facility (LSF) >> HF5813.I4 P38X 2002 (LC)
Format
Books
57.
Storytelling für Unternehmen
Author
Rupp, Miriam
Published
Flensburg : mitp Verlag, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
58.
Revista de Marketing y Publicidad
Published
Madrid : Centro de Estudios Financieros, 2019-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
59.
The art of client service : the classic guide, updated for today's marketers and advertisers
Author
Solomon, Robert
Published
Hoboken, New Jersey : John Wiley & Sons, Incorporated, [2016]
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
60.
Storytelling für Unternehmen : Mit Geschichten zum Erfolg in Content Marketing, PR, Social Media, Employer Branding und Leadership
Author
Rupp, Miriam
Published
[Place of publication not identified] : mitp, [2016]
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
61.
Z.E.R.O. : zero paid media as the new marketing model
Author
Jaffe, Joseph
Published
Hoboken, New Jersey : John Wiley and Sons, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
62.
72andSunny's role in the Apple vs. Samsung battle
Published
New York : Bloomberg, 2013.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
63.
Dictionary of advertising and marketing concepts
Author
Berger, Arthur Asa, 1933-
Published
Walnut Creek, CA : Left Coast Press, [2013]
©2013
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
64.
The hidden agenda : a proven way to win business and create a following
Author
Allen, Kevin, 1954-
Published
Brookline, Mass. : Bibliomotion, ©2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
65.
Destination brands : managing place reputation
Author
Morgan, Nigel
Published
Oxford : Butterworth-Heinemann, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
66.
Meios e audiências : a emergência dos estudos de recepção no Brasil
Published
Porto Alegre, RS : Editora Sulina, 2008.
Location
Library Shelving Facility (LSF) >> HF5813.B8 M45X 2008 (LC)
Format
Books
67.
Advertising that sells : strategi sukses membawa merek anda menjadi pemimpin pasar
Author
Palupi, Dyah Hasto
Published
Jakarta : Gramedia Pustaka Utama, 2006.
Location
SML, Stacks, LC Classification >> HF5808.I5 P35 2006 (LC)
Format
Books
68.
Underdog advertising proven principles to compete and win against the giants in any industry
Author
Flowers, Paul W.
Published
Dallas, Tex. : Brown Books, c2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
69.
Outdoor Asia
Published
India : VJ Media Works Pvt. Ltd. : Athena Information Solutions Pvt. Ltd.
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
70.
Potentials
Published
Minneapolis, MN : Lakewood Publications, ©1998-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
71.
Advertising age international
Published
New York, N.Y. : Ad Age Group, -2000.
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
72.
Dictionary of marketing and advertising
Author
Rosenberg, Jerry Martin
Published
New York : J. Wiley, c1995.
Location
Library Shelving Facility (LSF) >> HF5415 R577X 1995 (LC)
Format
Books
73.
Dictionary of marketing and advertising
Author
Rosenberg, Jerry Martin
Published
New York : J. Wiley, c1995.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
74.
Women's market handbook : understanding and reaching today's most powerful consumer group
Author
Nelson, Carol, 1953-
Published
Detroit : Gale Research, c1994.
Location
Library Shelving Facility (LSF) >> HF5415 N349X 1994 (LC)
Format
Books
75.
Women's market handbook : understanding and reaching today's most powerful consumer group
Author
Nelson, Carol, 1953-
Published
Detroit : Gale Research, c1994.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
76.
Markkinoinnin kommunikaation kirjallisuus Suomessa vuosilta, 1945-1969. Bibliography of marketing communications in Finland, 1945-1969
Author
Vaisto, Erkki
Published
Helsinki : Kyriiri, 1970.
Location
Library Shelving Facility (LSF) >> Z7164 M18 V35 (LC)
Format
Books
77.
Marketing communications; a behavioral approach to men, messages, and media
Author
Crane, Edgar
Published
New York : J. Wiley, [1965]
Location
Library Shelving Facility (LSF) >> Nfg49 965Cv
Format
Books
78.
Dictionary of marketing terms, United States usage
Author
Webster, Richard, b. 1878
Published
Basel : Verlag für Recht und Gesellschaft, 1952.
Location
Library Shelving Facility (LSF) >> Nf30 952w
Format
Books
79.
Potentials in marketing
Published
[Minneapolis, Minn.] : [Lakewood Publications], [-1998]
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
80.
How to reduce selling costs
Author
Derrick, Paul E.
Published
Garden City, New York, Doubleday, Page & company, 1919.
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
81.
How to reduce selling costs
Author
Derrick, Paul E.
Published
Garden City, New York, Doubleday, Page & company, 1919.
Location
Library Shelving Facility (LSF) >> WB 5088
Format
Books
82.
The preparation of a marketing plan : an address delivered before the Department of business administration, Yale university, New Haven, Connecticut
Author
Hoyt, Charls Wilson, 1872-1928
Published
New York, 1917.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
83.
How to reduce selling costs a warning and a suggestion concerning a matter of vital importance to every manufacturer
Author
Derrick, Paul E.
Published
London, G. Newnes, Limited, 1916.
Online
1916
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
84.
Report of committee I [-VI] Washington [D. C.] : National Distribution conference held under the auspices of the Chamber of commerce of the United States
Author
National Distribution Conference, Washington, D.C.
Published
[1925?]
Online
V.1-6
v.1
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
85.
Principles of strategic communication
Author
Holtzhausen, Derina Rhoda
Published
New York : Routledge, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
86.
Marketplace of ideas. Vol. 2
Published
New York, N.Y. : Infobase, [2005], c2000.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
87.
Marketplace of ideas. Vol. 1
Published
New York, N.Y. : Infobase, [2005], c2000.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
88.
Rethinking the advertising game
Published
New York, N.Y. : Infobase, [2007], c2005.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
89.
Semiotic analysis for advertisers & marketers : an outline
Author
Bockarova, Mariana
Published
New York : Ottawa ; Toronto : Legas, [2013]
©2013
Location
Library Shelving Facility (LSF) >> HF5821.B63 S46X 2013 (LC)
SML, Stacks, LC Classification >> HF5821.B63 S46 2013 (LC)
Format
Books
90.
Advertising farm products by farmers and farm organizations
Author
Benton, Alva H. (Alva Hartley), 1886-
Published
[Fargo] : Agricultural Experiment Station, North Dakota Agricultural College, 1925.
Online
no.185(1924)
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
91.
Afaqs.com
Published
New Delhi : Athena Information Solutions
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
92.
Creative strategy and the business of design
Author
Davis, Douglas (Professor of Advertising)
Published
Blue Ash, OH : HOW Books, [2016]
Location
Library Shelving Facility (LSF) >> NC1001 .D39 2016 (LC)
Format
Books
93.
Visualisasi iklan Indonesia era 1950-1957
Author
Soewardikoen, Didit Widiatmoko, 1957-
Published
Yogyakarta : Calpulis, 2015.
©2015
Location
SML, Stacks, LC Classification >> HF5813.I5 S65 2015 (LC) Oversize
Format
Books
94.
Shocking ads : does provocation pay off for brands?
Published
New York : Bloomberg, 2013.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
95.
In search of the obvious the antidote for today's marketing mess
Author
Trout, Jack
Published
Hoboken, N.J. : John Wiley & Sons, c2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
96.
Contagious
Published
London : Contagious Magazine, [2005]-
Location
MARX Library, Current Journal Display Shelves >> Shelved by title.
MARX LIBRARY, ANNEX, request for use >> HF5415.1255 .C66 (LC)
Library Shelving Facility (LSF) >> HF5415.1255 .C66 (LC)
Format
Journals & Newspapers
97.
Federal Farm Promotion ("Check-Off") Programs
Author
Library of Congress. Congressional Research Service
Published
[S.l] : [s.n.], 2004.
Online
Online resource
Location
Yale Internet Resource >> None
Format
Books / Online
98.
Marketing financial services online how banks & brokerages use the web to get more accounts
Published
Portsmouth, R.I. : MarketingSherpa, Inc., 2003.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
99.
Federal Farm Promotion ("Check-Off") Programs
Author
Library of Congress. Congressional Research Service
Published
[S.l] : [s.n.], 2001.
Online
Online resource
Location
Yale Internet Resource >> None
Format
Books / Online
100.
Federal Farm Promotion ("Check-Off") Programs
Author
Library of Congress. Congressional Research Service
Published
[S.l] : [s.n.], 1996.
Online
Online resource
Location
Yale Internet Resource >> None
Format
Books / Online