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Subject: "Industrial marketing."
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1.
Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management
Author
Gentner, Friedrich
Published
Hamburg : Diplomica Verlag, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Hospitality branding
Author
Dev, Chekitan S. (Chekitan Singh), 1959-
Published
Ithaca : Cornell University Press, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Category creation : how to build a brand that customers, employees, and investors will love
Author
Kennada, Anthony, 1986-
Published
Hoboken, New Jersey : Wiley, [2020]
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
4.
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Author
Schultz, Mike, 1974-
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Author
Schultz, Mike, 1974-
Published
Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Hyperconsumption corporate marketing vs. the planet
Author
Hastings, Gerard (Professor)
Published
New York : Routledge, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Category creation : how to build a brand that customers, employees, and investors will love
Author
Kennada, Anthony, 1986-
Published
Hoboken, New Jersey : Wiley, [2020]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Brand management for international hotels
Author
Patricia, Maria
Published
Chandni Chowk, Delhi : Global Media, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Rock the tech stage : how the best speakers in tech present ideas and pitch products
Author
Santolalla, Oscar
Published
[Berkeley, CA] : Apress, [2020]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online