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1.
YouthNation : building remarkable brands in a youth-driven culture
Author
Britton, Matt
Published
Hoboken, New Jersey : John Wiley & Sons, [2015]
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Building a brand an Emerald guide
Published
Bradford, England : Emerald Group Publishing, c2004.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
And now a few words from me : advertising leading critic lays down the law, once and for all
Author
Garfield, Bob
Published
New York : McGraw-Hill, c2003.
Online
Publisher description
Location
Library Shelving Facility (LSF) >> HF5823 G27X 2003 (LC)
Format
Books
4.
And now a few words from me : advertising leading critic lays down the law, once and for all
Author
Garfield, Bob
Published
New York : McGraw-Hill, c2003.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
5.
Promotional strategy : managing the marketing communications process
Author
Engel, James F.
Published
Burr Ridge, Ill. : Irwin, c1994.
Location
Library Shelving Facility (LSF) >> HF5415 E65 1994 (LC)
Format
Books
6.
Promotional strategy : managing the marketing communications process
Author
Engel, James F.
Published
Burr Ridge, Ill. : Irwin, c1994.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
7.
What's the big idea? : how to win with outrageous ideas (that sell!)
Author
Lois, George
Published
New York : Doubleday Currency, c1991.
Location
Haas Arts Special Collections (Non-Circulating) >> Rand HF5823 L745 1991 (LC)
Format
Books
8.
What's the big idea? : how to win with outrageous ideas (that sell!)
Author
Lois, George
Published
New York : Doubleday Currency, c1991.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
9.
Promotional strategy : managing the marketing communications process
Author
Engel, James F.
Published
Homewood, Ill. : R.D. Irwin, 1983.
Location
Library Shelving Facility (LSF) >> HF5415 E65 1983 (LC)
Format
Books
10.
Guang gao yu xiao shou
Title
廣告與銷售
Published
Taibei : Jing ji ri bao she, Minguo 63 [1974]
Location
Library Shelving Facility (LSF) >> HF5823 K8 (LC)
Format
Books
11.
Fabritius i USA. En rapport fra et seminar ved Harvard University, Mass., og fra et besøk på Madison Avenue påsken 1969
Author
Buer, Per
Published
[Oslo] Fabritius reklamebyrå [1969]
Location
Library Shelving Facility (LSF) >> HF5814 B84 (LC)+ Oversize
Format
Books
12.
Marketing productivity analysis
Author
Sevin, Charles Henry, 1910-
Published
St. Louis : McGraw-Hill, [1965]
Location
Library Shelving Facility (LSF) >> Nfg49 965Ru
Format
Books
13.
Advertising and research
Author
Peerbhoy, Ayaz S.
Published
Bombay, India : Progressive Corporation Private Ltd., 1964.
Location
Library Shelving Facility (LSF) >> WC 26815
Format
Books
14.
Bibliography of advertising and marketing theses for the doctorate in United States colleges and universities, 1944 to 1959
Author
Clarke, George Timothy
Published
New York, Advertising Educational Foundation [1961]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
15.
Report of the Federal Trade Commission on distribution methods and costs : part V, Advertising as a factor in distribution. Submitted to the Congress, October 30, 1944
Author
United States. Federal Trade Commission
Published
Washington : U.S. Govt. Print. Off., 1944.
Online
v.03
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
16.
Trends in wartime selling; advertising, market analysis, product adjustments
Author
American Management Association
Published
New York, American Management Association, c1942.
Location
Library Shelving Facility (LSF) >> Nfh21 Am35co 49
Format
Books
17.
Advertising and selling industrial goods
Author
Reed, Vergil Daniel, 1896-
Published
New York : Ronald press company, [c1936].
Location
Library Shelving Facility (LSF) >> Nfj32 936r
Format
Books
18.
Advertising and selling industrial goods
Author
Reed, Vergil Daniel, 1896-
Published
New York, The Ronald Press Company [c1936]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
19.
Sales management, a practical guide to sales organization, policy and routine, marketing, publicity, and salesmanship..
Author
Bolling, Cunliffe Lawrence, 1898-1938
Published
London, Sir I. Pitman & Sons, 1933.
Location
Library Shelving Facility (LSF) >> WC 1891
Format
Books
20.
Books for the advertising man : list of 1931 books on advertising, marketing, and related subjects
Published
New York : Advertising Federation of America, [1932?]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
21.
Marketing and advertising; an economic appraisal
Author
Vaughan, Floyd L. (Floyd Lamar), 1891-1955
Published
Princeton, Princeton University Press, 1928.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
22.
Marketing and advertising; an economic appraisal
Author
Vaughan, Floyd L. (Floyd Lamar), b. 1891
Published
Princeton : Princeton University Press, 1928.
Location
Library Shelving Facility (LSF) >> Nfg49 928u
Format
Books
23.
Marktanalyse: Untersuchung des marktes und vorbereitung der reklame
Author
Kropff, H.F.J.
Published
München und Berlin, R. Oldenbourg, 1928.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
24.
Advertising & selling
Published
[New York, N.Y. : M.C. Robbins], 1926-1948.
Online
v.10 Nov 1927-Apr 1928
v.11 May-Oct 1928
v.12 Nov 1928-Apr 1920
v.8 Nov 1926-Apr 1927
v.9 May-Oct 1927
Location
HathiTrust Digital Library >> Online Resource
Format
Journals & Newspapers / Online
25.
Industrial marketing
Published
[Chicago, Crain Communications, etc.]
Online
v.17:1 1926-27
Location
HathiTrust Digital Library >> Online Resource
Format
Journals & Newspapers / Online
26.
Copy, copy, copy : how to do smarter marketing by using other peoples ideas
Author
Earls, Mark
Published
Chichester, West Sussex : Wiley, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
27.
All you need is a good idea! how to create marketing messages that actually get results
Author
Heyman, Jay H., 1939-
Published
Hoboken, N.J. : Wiley, c2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
28.
Promotional strategy
Author
Engel, James F.
Published
Homewood, Ill., R.D. Irwin, 1967.
Location
Library Shelving Facility (LSF) >> Nfg49 967E
Format
Books
29.
Lessons from a chief marketing officer : what it takes to win in consumer marketing
Author
Kirk, Bradford C.
Published
New York : McGraw-Hill, c2003.
Online
Publisher description
Location
SML, Stacks, LC Classification >> HF5415 .K5243X 2003(LC)
Format
Books
30.
Building Brand and Reputation
Published
[Place of publication not identified] : Seven Dimensions Films of Australia, [2015]
New York, N.Y. : Distributed by Infobase, 2015.
©2015
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
31.
Creating Your Brand Proposition
Published
[Place of publication not identified] : Seven Dimensions Films of Australia, [2015]
New York, N.Y. : Distributed by Infobase, 2015.
©2015
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
32.
Z.E.R.O. : zero paid media as the new marketing model
Author
Jaffe, Joseph, 1970-
Published
Hoboken, New Jersey : John Wiley & Sons, [2014]
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
33.
Marketing series. Episode 7, The marketing mix : promotion
Published
London : TV Choice, 2013.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
34.
Persuasive advertising : evidence-based principles
Author
Armstrong, Jon Scott, 1937-
Published
Basingstoke : Palgrave Macmillan, c2010.
Location
MARX Library >> HF5823 .A798 2010
Format
Books
35.
All you need is a good idea! : how to create marketing messages that actually get results
Author
Heyman, Jay H., 1939-
Published
Hoboken, N.J. : Wiley, ©2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
36.
Sunday morning. Made to measure
Published
New York, NY : Columbia Broadcasting System, 2005.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
37.
Don Juan ou Pavlov : essai sur la communication publicitaire
Author
Bonnange, Claude
Published
Paris : Seuil, c1987.
Location
Library Shelving Facility (LSF) >> HF5821 B545 1987 (LC)
Format
Books
38.
Ying xiao yu guang gao zhan lue
Title
營銷與廣告戰略
Author
Chen, Junting
陳俊廷
Published
Taibei : Guo jia chu ban she, Minguo 65 [1976]
Location
Library Shelving Facility (LSF) >> HF5415 C4855 (LC)
Format
Books
39.
Advertising management : practical perspectives
Author
Aaker, David A.
Published
Englewood Cliffs, N.J. : Prentice-Hall, [1975]
Location
Library Shelving Facility (LSF) >> HF5823 A13 (LC)
Format
Books
40.
Printers' ink refresher course in advertising, selling and merchandising; facts and findings on more than two-score advertising, selling and merchandising devices
Published
New York, Funk & Wagnalls Co. [1947]
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
41.
Essentials of distribution
Author
Converse, Paul Dulaney, 1889-
Published
New York, Prentice-Hall, inc., 1936.
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
42.
Creative selling and sales psychology
Author
Parker, Shirley D.
Published
New York : Bureau of Specialized Business Training, Inc., 1935.
Online
v.1
v.10
v.2
v.3
v.4
v.5
v.6
v.7
v.8
v.9
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
43.
The economics of marketing and advertising
Author
Moriarty, W. D. (William Daniel), 1877-1936
Published
New York and London, Harper & Bros. [c1923]
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
44.
The economics of marketing and advertising
Author
Moriarty, W. D. (William Daniel), 1877-1936
Published
New York and London, Harper & Brothers [c1923]
Location
Library Shelving Facility (LSF) >> Nfg49 923m
Format
Books
45.
The consumer/audience profile service (C/AP) : technical summary
Author
Standard Rate & Data Service
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
46.
Does it work? : 10 principles for delivering true business value in digital marketing
Author
Atchison, Shane
Published
New York : McGraw-Hill Education, [2015]
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
47.
New brand leadership : managing at the intersection of globalization, localization, and personalization
Author
Light, Larry
Published
Old Tappan, New Jersey : Pearson Education, 2015.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
48.
Tourism branding : communities in action
Published
Bingley, UK : Emerald Group Publishing, 2009.
Location
SML, Stacks, LC Classification >> G155.A1 T5785 2009 (LC)
Format
Books
49.
Marketing to the mind : right brain strategies for advertising and marketing
Author
Maddock, Richard C.
Published
Westport, Conn. : Quorum, 1996.
Location
Library Shelving Facility (LSF) >> HF5822 M33X 1996 (LC)
Format
Books
50.
Marketing to the mind : right brain strategies for advertising and marketing
Author
Maddock, Richard C.
Published
Westport, Conn. : Quorum, 1996.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books