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1.
YouthNation : building remarkable brands in a youth-driven culture
Author
Britton, Matt
Published
Hoboken, New Jersey : John Wiley & Sons, [2015]
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Underdog advertising proven principles to compete and win against the giants in any industry
Author
Flowers, Paul W.
Published
Dallas, Tex. : Brown Books, c2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Building a brand an Emerald guide
Published
Bradford, England : Emerald Group Publishing, c2004.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
And now a few words from me : advertising leading critic lays down the law, once and for all
Author
Garfield, Bob
Published
New York : McGraw-Hill, c2003.
Online
Publisher description
Location
Library Shelving Facility (LSF) >> HF5823 G27X 2003 (LC)
Format
Books
5.
And now a few words from me : advertising leading critic lays down the law, once and for all
Author
Garfield, Bob
Published
New York : McGraw-Hill, c2003.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
6.
What's the big idea? : how to win with outrageous ideas (that sell!)
Author
Lois, George
Published
New York : Doubleday Currency, c1991.
Location
Haas Arts Special Collections (Non-Circulating) >> Rand HF5823 L745 1991 (LC)
Format
Books
7.
What's the big idea? : how to win with outrageous ideas (that sell!)
Author
Lois, George
Published
New York : Doubleday Currency, c1991.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
8.
Guang gao yu xiao shou
Title
廣告與銷售
Published
Taibei : Jing ji ri bao she, Minguo 63 [1974]
Location
Library Shelving Facility (LSF) >> HF5823 K8 (LC)
Format
Books
9.
Fabritius i USA. En rapport fra et seminar ved Harvard University, Mass., og fra et besøk på Madison Avenue påsken 1969
Author
Buer, Per
Published
[Oslo] Fabritius reklamebyrå [1969]
Location
Library Shelving Facility (LSF) >> HF5814 B84 (LC)+ Oversize
Format
Books
10.
Marketing productivity analysis
Author
Sevin, Charles Henry, 1910-
Published
St. Louis : McGraw-Hill, [1965]
Location
Library Shelving Facility (LSF) >> Nfg49 965Ru
Format
Books
11.
Advertising and research
Author
Peerbhoy, Ayaz S.
Published
Bombay, India : Progressive Corporation Private Ltd., 1964.
Location
Library Shelving Facility (LSF) >> WC 26815
Format
Books
12.
Bibliography of advertising and marketing theses for the doctorate in United States colleges and universities, 1944 to 1959
Author
Clarke, George Timothy
Published
New York, Advertising Educational Foundation [1961]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
13.
Report of the Federal Trade Commission on distribution methods and costs : part V, Advertising as a factor in distribution. Submitted to the Congress, October 30, 1944
Author
United States. Federal Trade Commission
Published
Washington : U.S. Govt. Print. Off., 1944.
Online
v.03
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
14.
Trends in wartime selling; advertising, market analysis, product adjustments
Author
American Management Association
Published
New York, American Management Association, c1942.
Location
Library Shelving Facility (LSF) >> Nfh21 Am35co 49
Format
Books
15.
Advertising and selling industrial goods
Author
Reed, Vergil Daniel, 1896-
Published
New York : Ronald press company, [c1936].
Location
Library Shelving Facility (LSF) >> Nfj32 936r
Format
Books
16.
Advertising and selling industrial goods
Author
Reed, Vergil Daniel, 1896-
Published
New York, The Ronald Press Company [c1936]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
17.
Sales management, a practical guide to sales organization, policy and routine, marketing, publicity, and salesmanship..
Author
Bolling, Cunliffe Lawrence, 1898-1938
Published
London, Sir I. Pitman & Sons, 1933.
Location
Library Shelving Facility (LSF) >> WC 1891
Format
Books
18.
Books for the advertising man : list of 1931 books on advertising, marketing, and related subjects
Published
New York : Advertising Federation of America, [1932?]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
19.
Marketing and advertising; an economic appraisal
Author
Vaughan, Floyd L. (Floyd Lamar), 1891-1955
Published
Princeton, Princeton University Press, 1928.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
20.
Marketing and advertising; an economic appraisal
Author
Vaughan, Floyd L. (Floyd Lamar), b. 1891
Published
Princeton : Princeton University Press, 1928.
Location
Library Shelving Facility (LSF) >> Nfg49 928u
Format
Books
21.
Marktanalyse: Untersuchung des marktes und vorbereitung der reklame
Author
Kropff, H.F.J.
Published
München und Berlin, R. Oldenbourg, 1928.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
22.
Advertising & selling
Published
[New York, N.Y. : M.C. Robbins], 1926-1948.
Online
v.10 Nov 1927-Apr 1928
v.11 May-Oct 1928
v.12 Nov 1928-Apr 1920
v.8 Nov 1926-Apr 1927
v.9 May-Oct 1927
Location
HathiTrust Digital Library >> Online Resource
Format
Journals & Newspapers / Online
23.
Industrial marketing
Published
[Chicago, Crain Communications, etc.]
Online
v.17:1 1926-27
Location
HathiTrust Digital Library >> Online Resource
Format
Journals & Newspapers / Online
24.
The copywriting sourcebook how to write better copy, faster : for everything from ads to websites
Author
Maslen, Andy
Published
London : Marshall Cavendish Business, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Persuasive advertising : evidence-based principles
Author
Armstrong, Jon Scott, 1937-
Published
Basingstoke : Palgrave Macmillan, c2010.
Location
MARX Library >> HF5823 .A798 2010
Format
Books
26.
Proven tactics in online advertising 13 case studies and practical advise
Published
Selma, N.C. : MarketingSherpa, Inc., 2003.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
27.
Don Juan ou Pavlov : essai sur la communication publicitaire
Author
Bonnange, Claude
Published
Paris : Seuil, c1987.
Location
Library Shelving Facility (LSF) >> HF5821 B545 1987 (LC)
Format
Books
28.
Mass communications and the advertising industry
Author
Murdock, Graham
Published
Paris, France : UNESCO, 1985, c1984.
Location
SML, Stacks, LC Classification >> HF5811 M87 1985 (LC)+ Oversize
Format
Books
29.
Ying xiao yu guang gao zhan lue
Title
營銷與廣告戰略
Author
Chen, Junting
陳俊廷
Published
Taibei : Guo jia chu ban she, Minguo 65 [1976]
Location
Library Shelving Facility (LSF) >> HF5415 C4855 (LC)
Format
Books
30.
Advertising management : practical perspectives
Author
Aaker, David A.
Published
Englewood Cliffs, N.J. : Prentice-Hall, [1975]
Location
Library Shelving Facility (LSF) >> HF5823 A13 (LC)
Format
Books
31.
Toward really understanding media effects on advertising response : procedure and evidence
Author
Wright, Peter, 1943-
Published
[Urbana, Ill.] College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, May 30, 1972.
Online
BEBR No. 57
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
32.
Printers' ink refresher course in advertising, selling and merchandising; facts and findings on more than two-score advertising, selling and merchandising devices
Published
New York, Funk & Wagnalls Co. [1947]
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
33.
Essentials of distribution
Author
Converse, Paul Dulaney, 1889-
Published
New York, Prentice-Hall, inc., 1936.
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
34.
Creative selling and sales psychology
Author
Parker, Shirley D.
Published
New York : Bureau of Specialized Business Training, Inc., 1935.
Online
v.1
v.10
v.2
v.3
v.4
v.5
v.6
v.7
v.8
v.9
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
35.
What place has the advertising agency in market research?
Author
Reilly, William John, 1899-
Published
[Austin, Tex.] The University [1929]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
36.
What place has the advertising agency in market research?
Author
Reilly, William John, 1899-
Published
[Austin, Tex.] The University [1929]
Location
Unavailable--Try BorrowDirect or Interlibrary Loan >> Nc93 T4 T31 3
Format
Books
37.
The economics of marketing and advertising
Author
Moriarty, W. D. (William Daniel), 1877-1936
Published
New York and London, Harper & Bros. [c1923]
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
38.
The economics of marketing and advertising
Author
Moriarty, W. D. (William Daniel), 1877-1936
Published
New York and London, Harper & Brothers [c1923]
Location
Library Shelving Facility (LSF) >> Nfg49 923m
Format
Books
39.
The consumer/audience profile service (C/AP) : technical summary
Author
Standard Rate & Data Service
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
40.
La pubblicità : potere di mercato, responsabilità sociali
Author
Zanacchi, Adriano, 1930-
Published
Milano : Lupetti, c1999.
Location
SML, Stacks, LC Classification >> HF5823 .Z264X 1999 (LC)
Format
Books
41.
Adageglobal
Published
New York, N.Y. : Ad Age Group, 2000-2002.
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
42.
Frenemies : the epic disruption of the ad business (and everything else)
Author
Auletta, Ken
Published
New York : Penguin Press, 2018.
©2018
Location
SML, Stacks, LC Classification >> HF6178 .A895 2018 (LC)
Format
Books
43.
La pubblicità occidentale in Cina : dagli anni '90 ad oggi
Author
Gianesini, Sandra
Published
Roma : Kappa, c2007.
Location
SML, Stacks, LC Classification >> HF5813.C5 G53X 2007 (LC)
Format
Books
44.
The codes of advertising : fetishism and the political economy of meaning in the consumer society
Author
Jhally, Sut
Published
London ; New York : Routledge, 1990.
Location
Library Shelving Facility (LSF) >> HF5827 J49 1990 (LC)
BASS, Lower Level >> HF5827 J49 1990 (LC)
Library Shelving Facility (LSF) >> HF5827 J49 1990 (LC)
Format
Books
45.
The codes of advertising : fetishism and the political economy of meaning in the consumer society
Author
Jhally, Sut
Published
London : Frances Pinter (Publishers), 1987.
Location
Library Shelving Facility (LSF) >> HF5827 J49 1987B (LC)
Format
Books
46.
Storytelling für Unternehmen
Author
Rupp, Miriam
Published
Flensburg : mitp Verlag, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
47.
Revista de Marketing y Publicidad
Published
Madrid : Centro de Estudios Financieros, 2019-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
48.
The art of client service : the classic guide, updated for today's marketers and advertisers
Author
Solomon, Robert
Published
Hoboken, New Jersey : John Wiley & Sons, Incorporated, [2016]
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
49.
Storytelling für Unternehmen : Mit Geschichten zum Erfolg in Content Marketing, PR, Social Media, Employer Branding und Leadership
Author
Rupp, Miriam
Published
[Place of publication not identified] : mitp, [2016]
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
50.
Dictionary of advertising and marketing concepts
Author
Berger, Arthur Asa, 1933-
Published
Walnut Creek, CA : Left Coast Press, [2013]
©2013
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online