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26.
Ad worlds : brands, media, audiences
Author
Myers, Greg, 1954-
Published
London : Arnold ; New York : Oxford University Press, 1999.
Location
SML, Stacks, LC Classification >> HF5823 M93X 1999 (LC)
Format
Books
27.
Ad worlds : brands, media, audiences
Author
Myers, Greg, 1954-
Published
London : Arnold ; New York : Oxford University Press, 1999.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
28.
Guang gao chuang yi yan jiu
Title
广告创意硏究
Author
Cui, Yinhe, 1962-
崔银河, 1962-
Published
HuHeHaoTe : Yuan fang chu ban she, 1999.
Location
Library Shelving Facility (LSF) >> HF5821 .C82 1999 (LC)
Format
Books
29.
Principles of advertising : a global perspective
Author
Lee, Monle
Published
New York : Haworth Press, c1999.
Location
Library Shelving Facility (LSF) >> HF5821 L35X 1999 (LC)
Format
Books
30.
Principles of advertising : a global perspective
Author
Lee, Monle
Published
New York : Haworth Press, c1999.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
31.
Scientific advertising la scienza della comunicazione : il testo-base della pubblicità moderna
Author
Hopkins, Claude
Published
Rimini : Guaraldi, 2002.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
32.
Undressing the ad : reading culture in advertising
Published
New York : Peter Lang, c1997.
Location
Library Shelving Facility (LSF) >> HF5821 U53X 1997 (LC)
Format
Books
33.
Undressing the ad : reading culture in advertising
Published
New York : Peter Lang, c1997.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
34.
Advertising in contemporary society : perspectives toward understanding
Author
Rotzoll, Kim B.
Published
Urbana : University of Illinois Press, c1996.
Location
Library Shelving Facility (LSF) >> HF5821 R67X 1996 (LC)
Format
Books
35.
Advertising in contemporary society : perspectives toward understanding
Author
Rotzoll, Kim B.
Published
Urbana : University of Illinois Press, c1996.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
36.
Strategy in advertising : matching media and messages to markets and motivations
Author
Bogart, Leo
Published
Lincolnwood, IL : NTC Business Books, c1996.
Location
Library Shelving Facility (LSF) >> HF5821 B53 1996 (LC)
Format
Books
37.
Strategy in advertising : matching media and messages to markets and motivations
Author
Bogart, Leo
Published
Lincolnwood, IL : NTC Business Books, c1996.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
38.
Contemporary advertising
Author
Arens, William F.
Published
Chicago, IL : Irwin, 1995.
Location
Library Shelving Facility (LSF) >> HF5821 B62X 1995 (LC)
Format
Books
39.
Contemporary advertising
Author
Arens, William F.
Published
Chicago, IL : Irwin, 1995.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
40.
La pubblicità : teorie e prassi
Author
Fabris, Giampaolo
Published
Milano, Italy : F. Angeli, c1994.
Location
Library Shelving Facility (LSF) >> HF5821 F3X15 1994 (LC)
Format
Books
41.
La Comunicazione d'impresa tra mercato e società
Published
Roma : SIPI, c1991.
Location
Library Shelving Facility (LSF) >> HF5823 C594X 1991 (LC)
Format
Books
42.
Il linguaggio della pubblicità / Franco Bellino ... [et al.]
Published
Milano : Mursia, c1991.
Location
Library Shelving Facility (LSF) >> HF5821 L56X 1991 (LC)
Format
Books
43.
Guang gao xue yuan li yu ying yong
Title
广告学原理与应用
Author
Song, Shunqing
宋順清
Published
[Peking] : Gao deng jiao yu chu ban she, 1990.
Location
Library Shelving Facility (LSF) >> HF5821 S85 1990 (LC)
Format
Books
44.
Essentials of advertising strategy
Author
Schultz, Don E.
Published
Lincolnwood, Ill. : NTC Business Books, c1988 (1989 printing).
Location
Library Shelving Facility (LSF) >> HF5821 S419 1988 (LC)
Format
Books
45.
The want makers : the world of advertising : how they make you buy
Author
Clark, Eric, 1937-
Published
New York : Viking, 1989.
Location
Library Shelving Facility (LSF) >> HF5821 C557 1989 (LC)
SML, Stacks, LC Classification >> HF5821 C557 1989 (LC)
Format
Books
46.
The want makers : the world of advertising : how they make you buy
Author
Clark, Eric, 1937-
Published
New York : Viking, 1989.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
47.
The price elasticity of selective demand : a meta-analaysis of sales response models
Author
Tellis, Gerard J.
Published
Cambridge, MA : Marketing Science Institute, c1988.
Location
Library Shelving Facility (LSF) >> HF5827 T46 (LC)+ Oversize
Format
Books
48.
Images incorporated : advertising as industry and ideology
Author
Sinclair, John, 1944-
Published
London ; New York : Croom Helm, c1987.
Location
SML, Stacks, LC Classification >> HF5821 S58X 1987 (LC)
Format
Books
49.
Advertising, its principles and practice
Published
New York : Garland Pub., 1986
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
50.
Is there any hope for advertising?
Author
Gossage, Howard Luck, 1917-1969
Published
Urbana : University of Illinois Press, c1986.
Location
SML, Stacks, LC Classification >> HF5823 G625 1986 (LC)
Format
Books