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Discrete Choice Experiments in Marketing Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement
Author
Title
Discrete Choice Experiments in Marketing [electronic resource] : Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement / by Klaus Zwerina.
ISBN
9783642500138
Published
Heidelberg : Physica-Verlag HD : Imprint: Physica, 1997.
Physical Description
XIII, 173 p. digital.
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
This book provides a general framework for the construction of statistically efficient choice designs. It reviews previous strategies researchers have used to generate reasonable choice designs, develops criteria for efficiency when one has prior information about the model parameters, specifies general search algorithms for generating efficient choice designs, and finally, uses this knowledge to develop and test individual-level choice models. The book is of interest to researchers and practitioners in marketing science, economics, and statistics.
Variant and related titles
Springer ebooks.
Other formats
Printed edition:
Format
Books / Online
Language
English
Added to Catalog
July 01, 2013
Series
Contributions to Management Science,
Contents
Introduction
Review of Linear Design and Discrete Choice Models: Linear Design Theory; Discrete Choice Models
Designs for Discrete Choice Models: Review of Previous Design Strategies; Efficiency in Choice Designs
Using Priors in Choice Designs: Generating Efficient Choice Designs; Sensitivity to Misspecification of Priors; Ways to Gather Priors
Individual Choice Models: An Approach to Building an Individual Choice Model; Empirical Test of the Individual Choice Model
Conclusion: Summary; Limitations and Future Research.
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