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How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry
Author
Title
How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry / Kim Maya Sutton.
ISBN
9783842861008
9783842811003 (e-book)
Publication
Hamburg : Diplomica Verlag, 2014.
Physical Description
1 online resource (87 pages) : illustrations
Local Notes
Access is available to the Yale community.
Notes
Description based on online resource; title from PDF title page (ebrary, viewed February 23, 2015).
Access and use
Access restricted by licensing agreement.
Format
Books / Online
Language
English
Added to Catalog
June 26, 2015
Bibliography
Includes bibliographical references.
Subjects
Bookmark As
Citation
