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Marketing in creative industries : value, experience and creativity
Author
Title
Marketing in creative industries : value, experience and creativity / Gabriele Troilo.
ISBN
9780230380240 (alk. paper : pbk)
0230380247 (alk. paper : pbk)
Publication
London ; New York, NY : Palgrave Macmillan, 2015.
Physical Description
xiv, 369 pages ; 25 cm
Format
Books
Language
English
Added to Catalog
September 11, 2015
Bibliography
Includes bibliographical references and index.
Subjects
Bookmark As
Citation
