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Cross-cultural and cross-national consumer research : psychology, behavior, and beyond
Title
Cross-cultural and cross-national consumer research : psychology, behavior, and beyond / guest editors, Dr. Nina Michaelidou [and three others].
ISBN
9781785602429
9781785602436 (e-book)
Publication
[Bradford, England] : Emerald, 2015.
Copyright Notice Date
©2015
Physical Description
1 online resource (1 online resource (215 pa)ges) : illustrations, tables.
Local Notes
Access is available to the Yale community.
Notes
Description based on online resource; title from PDF cover (ebrary, viewed June 23, 2015).
Access and use
Access restricted by licensing agreement.
Other formats
Print version: Cross-cultural and cross-national consumer research : psychology, behavior, and beyond. [Bradford, England] : Emerald, c2015 International Marketing Review ; Volume 32, Number 3/4
Format
Books / Online
Language
English
Added to Catalog
July 19, 2016
Series
International Marketing Review, Volume 32, Number 3/4
Bibliography
Incluces bibliographical references at the end of each chapters.
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