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Handbooks in operations research and management science ; v. 5

Mathematical marketing models : some historical perspectives and future projections / Jehoshua Eliashberg and Gary L. Lilien

Explanatory and predictive models of consumer behavior / John H. Roberts and Gary L. Lilien

Mathematical models of group choice and negotiations / Kim P. Corfman and Sunil Gupta

Competitive marketing strategies : game-theoretic models / K. Sridhar Moorthy

Non-spatial tree models for the assessment of competitive market structure : an integrated review of the marketing and psychometric literature / Wayne S. DeSarbo, Ajay K. Manrai and Lalita A. Manrai

Market-share models / Lee G. Cooper

Pretest market forecasting / Glen L. Urban

New-product diffusion models / Vijay Mahajan, Eitan Muller and Frank M. Bass

Econometric and time-series market response models / Dominique M. Hanssens and Leonard J. Parsons

Conjoint analysis with product-positioning applications / Paul E. Green and Abba M. Krieger

Pricing models in marketing / Vithala R. Rao

Sales promotion models / Robert C. Blattberg and Scott A. Neslin

Salesforce compensation : a review of MS/OR advances / Anne T. Coughlan

Salesforce operations / Mark B. Vandenbosch and Charles B. Weinberg

Marketing-mix models / Hubert Gatignon

Marketing decision models : from linear programs to knowledge-based systems / Arvind Rangaswamy

Marketing strategy models / Yoram (Jerry) Wind and Gary L. Lilien

Marketing : production joint decision-making / Jehoshua Eliashberg and Richard Steinberg.

Marketing > Mathematical models.

Marketing > Management > Mathematical models.

Marketing research > Mathematical models.

Marketing > Management > Mathematical models.

Marketing > Mathematical models.

Marketing research > Mathematical models.