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Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
Author
Title
Exhibit Marketing and Trade Show Intelligence [electronic resource] : Successful Boothmanship and Booth Design / by Klaus Solberg Søilen.
ISBN
9783642367939
Publication
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
Physical Description
1 online resource (XLI, 150 p).
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
This book serves as a helpful resource for practitioners as well as students of event marketing. It focuses on successful boothmanship (software) and design (hardware) for trade shows. Companies are starting to realize the importance of trade shows not only as a place to convey or distribute, but also to gather and analyze information. Constantly emerging techniques are making this task easier and more important for companies to stay competitive, but adequate planning and organization still remains a challenge. The book largely focuses on the perspective of competitive intelligence, called Trade Show Intelligence, which emphasizes the importance of information gathering and analysis. A vast range of examples and cases support the main concepts presented. This books aims to assist the reader to successfully plan and organize trade shows. Students taking event marketing courses can use this work as a sourcebook for the principles of successful booth management.
Variant and related titles
Springer ENIN.
Other formats
Printed edition:
Printed edition:
Printed edition:
Format
Books / Online
Language
English
Added to Catalog
September 20, 2018
Series
Management for Professionals,
Contents
Integrated marketing communications
Booth staff behavior
Booth design and marketing materials
Pre-show planning
Post-show follow-up
Trade show intelligence.
Also listed under
SpringerLink (Online service)
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