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Competitive Marketing in Tourism
Title
Competitive Marketing in Tourism / Video Education Australasia.
Publication
[Australia] : Video Education Australasia, [2009]
Distribution
New York, N.Y. : Distributed by Infobase, 2015
Copyright Notice Date
©2009
Physical Description
1 streaming video file (1 video file (26 min., 26 sec.)) : color and sound.
Local Notes
Access is available to the Yale community.
Notes
Originally released by Video Education Australasia, 2009.
Streaming video file encoded with permission for digital streaming by Infobase on August 5, 2015.
Closed-captioned.
Title from distributor's description (Infobase, March 10, 2016)
Access and use
Access restricted by licensing agreement.
Summary
The challenges in marketing tourism have grown with the influx of online resources. It has resulted in more knowledgeable consumers as well as an increase in worldwide competition. This video takes an in-depth look at sustainable marketing approaches and explains that adapting to change is a critical component to success in the dynamic tourism industry. Marketing expert Phil Harmon discusses the tourism industry in Australia and describes why specific marketing strategies are successful.
Variant and related titles
Films on demand.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
May 20, 2019
System details note
System requirements: FOD playback platform.
Audience
11 & up.
Contents
Defining a Destination (2:28)
Competing Elements (2:38)
Image and Branding (2:08)
Disadvantages Associated With Branding (3:57)
Sustainability and Destination Competitiveness (2:03)
Elements Associated With Destination Sustainability (2:29)
Role of Co-Operation in Building Competitiveness (3:45)
Destination Marketing (2:06)
8 P's in Tourism Marketing (2:54)
Credits: Competitive Marketing in Tourism (0:46)
Videorecording number
94201 Infobase
Subjects
Genre/Form
Internet videos.
Also listed under
Infobase, film distributor.
Video Education Australasia.
Bookmark As
Citation
