Books+ Search Results
Building Brand and Reputation
Title
Building Brand and Reputation : Seven Dimensions Films of Australia.
Publication
[Place of publication not identified] : Seven Dimensions Films of Australia, [2015]
Distribution
New York, N.Y. : Distributed by Infobase, 2015.
Copyright Notice Date
©2015
Physical Description
1 streaming video file (1 video file (15 min., 2 sec.)) : sound, color.
Local Notes
Access is available to the Yale community.
Notes
Originally released by Seven Dimensions Films of Australia, 2015.
Streaming video file encoded with permission for digital streaming by Infobase on June 12, 2015.
Closed-captioned.
Title from distributor's description (Infobase, April 17, 2017)
Access and use
Access restricted by licensing agreement.
Summary
Maria Deveson-Crabbe, CEO of Marie Stopes International Australia, a family planning organization, discusses the difference between brand and reputation, and how to secure a strong reputation with stakeholders and create a brand that consumers trust.
Variant and related titles
Films on demand.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
May 20, 2019
System details note
Streaming video file.
System requirements: FOD playback platform.
Audience
9 & up.
Contents
Distinguishing Brand from Reputation (1:10)
Brand Case Study (2:34)
Perception of Brand (3:49)
Marketing Your Brand (3:12)
Damage Control (1:13)
Consistent Strong Brand Experience (2:35)
Credits: Building Brand and Reputation (0:10)
Videorecording number
93341 Infobase
Subjects
Genre/Form
Internet videos.
Also listed under
Infobase, film distributor.
Seven Dimensions Films of Australia.
Bookmark As
Citation
