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Creating Your Brand Proposition
Title
Creating Your Brand Proposition : Seven Dimensions Films of Australia.
Publication
[Place of publication not identified] : Seven Dimensions Films of Australia, [2015]
Distribution
New York, N.Y. : Distributed by Infobase, 2015.
Copyright Notice Date
©2015
Physical Description
1 streaming video file (1 video file (10 min., 23 sec.)) : sound, color.
Local Notes
Access is available to the Yale community.
Notes
Originally released by Seven Dimensions Films of Australia, 2015.
Streaming video file encoded with permission for digital streaming by Infobase on June 12, 2015.
Closed-captioned.
Title from distributor's description (Infobase, April 17, 2017)
Access and use
Access restricted by licensing agreement.
Summary
In this film, Ben Walkenhorse, founder of "No Fussing About," discusses what a brand is and how it defines and limits what a company will do. He explains the concepts of value proposition and the social, functional and emotional components of a brand.
Variant and related titles
Films on demand.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
May 20, 2019
System details note
Streaming video file.
System requirements: FOD playback platform.
Audience
11 & up.
Contents
Marketing and Branding (1:35)
Customer Value Proposition (1:18)
Social Brand Essence (2:05)
Brand as Character (1:31)
The Brand Identity (1:12)
Brand Evolution (1:17)
Marketing Essentials (0:52)
Credits: Creating Your Brand Proposition (0:10)
Videorecording number
93349 Infobase
Subjects
Genre/Form
Internet videos.
Also listed under
Infobase, film distributor.
Seven Dimensions Films of Australia.
Bookmark As
Citation
