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The Marketing. Series 2, The 4 Ps and Beyond
Title
The Marketing. Series 2, The 4 Ps and Beyond / TV Choice Productions.
Publication
[Place of publication not identified] : TV Choice Productions, [2010]
Distribution
New York, N.Y. : Distributed by Infobase, 2016.
Copyright Notice Date
©2010
Physical Description
1 streaming video file (1 video file (1 hr., 1 min., 26 sec.)) : sound, color.
Local Notes
Access is available to the Yale community.
Notes
Originally released by TV Choice Productions, 2010.
Streaming video file encoded with permission for digital streaming by Infobase on December 23, 2016.
Closed-captioned.
Title from distributor's description (Infobase, March 7, 2017)
Access and use
Access restricted by licensing agreement.
Summary
This program discusses the 4 elements of the marketing mix: product, price, promotion, and place, presenting a case study to illustrate each.
Variant and related titles
4 Ps and Beyond
Four Ps and beyond
Films on demand.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
May 20, 2019
System details note
Streaming video file.
System requirements: FOD playback platform.
Audience
9 & up.
Contents
The Marketing Mix 1. PRODUCT (5:58)
The Marketing Mix 2. PROMOTION (6:03)
The Marketing Mix 3. PLACE (3:42)
The Marketing Mix 4. PRICE (6:19)
P is for PROPOSITION (3:38)
Extras (2:49)
Advertising at Brompton (4:53)
Fear is a Component in Advertising (5:41)
Market Research from Big Retailers (3:19)
Innovation Happenings (2:44)
Evolving Products (7:02)
Brompton's Relationship with the Press (1:31)
Free Cars (2:37)
Always be Learning (3:36)
Videorecording number
128535 Infobase
Subjects
Genre/Form
Internet videos.
Also listed under
Infobase, film distributor.
TV Choice Productions.
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