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Effectiveness measurement tools and techniques
Title
Effectiveness measurement tools and techniques [electronic resource (video)] / Magnet Media (Firm)
Published
New York, N.Y. : Infobase, [2005], c2000.
Physical Description
1 streaming video file (13 min.) : sd., col., digital file.
Local Notes
Access is available to the Yale community.
Notes
Encoded with permission for digital streaming by Infobase on May 12, 2005.
Films on Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Title from distributor's description.
Access and use
Access restricted by licensing agreement.
Summary
Dispelling the belief that click-through rate is the ultimate online benchmark, this program identifies which factors e-tailers need to measure, how they should go about quantifying them, and how they should interpret and apply the resulting data. The interrelationship between impressions, click-through, and conversions is clearly explained by e-commerce experts, along with the use of Internet research analyst services, ad servers, and path-tracking software to assist in gauging the success of an online ad campaign or to optimize a Web site.
Variant and related titles
Films on demand.
Other formats
Originally produced: Magnet Media (Firm), 2000
Format
Images / Online / Video & Film
Language
English
Added to Catalog
May 20, 2019
Series
Internet Marketing and Advertising Strategies
System details note
Mode of access: Internet.
System requirements: FOD playback platform.
Audience
13 & up.
Contents
Website Measurement Tools (3:09)
User Paths (3:20)
Website Performance (4:48)
Videorecording number
11152s Infobase
11156 Infobase
Subjects
Genre/Form
Educational films.
Internet videos.
Also listed under
Films for the Humanities & Sciences (Firm)
Infobase.
Magnet Media (Firm)
Bookmark As
Citation
