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How they sell
Title
How they sell [electronic resource (video)] / BBC Worldwide Ltd.
Published
New York, N.Y. : Infobase, [2005], c2001.
Physical Description
1 streaming video file (51 min.) : sd., col., digital.
Local Notes
Access is available to the Yale community.
Notes
Encoded with permission for digital streaming by Infobase on May 12, 2005.
Films on Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Title from distributor's description.
Access and use
Access restricted by licensing agreement.
Summary
Shopping, once simply a basic task, now vies with television as America's most popular leisure activity. How are retailers cashing in on all that discretionary spending? From the Turkish bazaar to the Mall of America, this program reveals the strategies being used to ensure that wallets and purses remain open for business. Retail anthropologist Paco Underhill, shopping center architect Eric Kuhne, retail analyst Claire Williams, Amazon.com's Jeff Bezos, and Geoff Burch, "the world's most persuasive man," share their insights into the importance of advertising, store design, product placement, and buyer behavior analysis-all underlying aggressive new approaches that have redefined consumers as targets.
Variant and related titles
Films on demand.
Other formats
Original produced: Buy-ology: Program 2 BBC Worldwide Ltd., 2001
Format
Images / Online / Video & Film
Language
English
Added to Catalog
May 20, 2019
Series
Buy-ology: The Science of Buying and Selling
System details note
Mode of access: Internet.
System requirements: FOD playback platform.
Audience
6 & up.
Contents
America: A Consumer Economy (3:01)
Retailers' Techniques to Attract (3:27)
Art of Selling (6:38)
How They Sell (3:35)
Consumers: Fast Moving Targets (3:16)
Exciting the Senses in Retailing (3:48)
Engineering Sensory Experiences (2:47)
Smell Affects Buying (2:43)
Visual Experience (4:10)
Visual Displays (3:30)
Store Layout (2:12)
Shopping Malls (3:20)
Shopping Mall Attractions (3:14)
Internet Shopping Experiences (4:23)
Videorecording number
30018s Infobase
30020 Infobase
Subjects
Genre/Form
Educational films.
Internet videos.
Also listed under
BBC Worldwide Ltd.
Films for the Humanities & Sciences (Firm)
Infobase.
Bookmark As
Citation
