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Adventure Travel : Marketing Unique Experiences
Title
Adventure Travel : Marketing Unique Experiences / Canadian Broadcasting Corporation.
Publication
[Place of publication not identified] : Canadian Broadcasting Corporation, [2009]
Distribution
New York, N.Y. : Distributed by Infobase, 2009.
Copyright Notice Date
©2009
Physical Description
1 streaming video file (20 min.) : sound, color.
Local Notes
Access is available to the Yale community.
Notes
Streaming video file encoded with permission for digital streaming by Infobase on Dec. 27, 2009.
Films on Demand is distributed by Infobase for Films for the Humanities and Sciences, Cambridge Educational, Meridian Education, and Shopware.
Originally produced by Canadian Broadcasting Corporation, 2009 ISBN 9781616165789.
Closed-captioned.
Title from distributor's description.
Access and use
Access restricted by licensing agreement.
Summary
Providing a snapshot of the experiential travel industry, this program follows the ongoing challenges facing Rocky Ehlers and his Skytrek Adventure Park. His concept and marketing strategy are judged by Brett Wilson, an avid globe-trekker and founder of Calgary's first energy corporation, and Beverley O'Neil, a founder of the Aboriginal Tourism Association of British Columbia, board member of Tourism BC, and head of her own marketing and consulting firm. The "My First Million" section profiles Rita Sang, whose Tour East Holidays does almost $1 billion in yearly sales.
Variant and related titles
Marketing Unique Experiences
Films on demand.
Fortune hunters (Television program)
Format
Images / Online / Video & Film
Language
English
Added to Catalog
May 20, 2019
Series
Fortune Hunters 2: Turning Trends into Profits
System details note
Mode of access: Internet.
System requirements: FOD playback platform.
Audience
12 and up.
Contents
Travel Trends (1:21)
Travel Industry Experts (0:51)
Entrepreneurial Venture (1:13)
Business Financial Woes (1:01)
Park Manager Job (0:59)
Corporate Customers (1:12)
Business Collaboration (1:17)
Adventure Park Dream (1:42)
Business Critique (1:04)
How to Market a Brand (1:00)
Expansion of Customer Base (1:07)
Travel Adventures (1:01)
Cheap Travel: Drainage Tube Accommodations (1:16)
Billion-Dollar Business (1:14)
New Business: Tour East Holidays (1:03)
Entrepreneurial Business: Good and Bad Times (1:21)
Expedia: Big Business Break (0:42)
Videorecording number
40931s Infobase
40936 Infobase
Genre/Form
Internet videos.
Also listed under
Canadian Broadcasting Corporation.
Films for the Humanities & Sciences (Firm)
Infobase.
Bookmark As
Citation
