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Diet confidential heavy marketing with a dash of nutrition
Title
Diet confidential [electronic resource (video)] : heavy marketing with a dash of nutrition / Canadian Broadcasting Corporation.
Published
New York, N.Y. : Infobase, [2007], c2006.
Physical Description
1 streaming video file (46 min.) : sd., col., digital file.
Local Notes
Access is available to the Yale community.
Notes
Encoded with permission for digital streaming by Infobase on Nov. 07, 2007.
Films on Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Closed-captioned.
Title from distributor's description.
Access and use
Access restricted by licensing agreement.
Summary
Every year, a new diet fad offers fresh hope to the overweight. But when the weight returns or refuses to budge, millions of hapless consumers simply jump on the next diet bandwagon. This documentary explores the machinations of media and diet empires that have fed, and continue to feed, off the Western obsession with slim and trim. With a fascinating historical overview of fad dieting, including the meteoric rise of Dr. Robert Atkins, the program looks at the marketing ingredients that go into a successful fad diet and follows one Atkins wannabe and his PR allies as they create the buzz needed for a successful product launch. Strategies undertaken by food companies to cash in on this phenomenon are also studied.
Variant and related titles
Heavy marketing with a dash of nutrition
Films on demand.
Other formats
Originally produced: Diet Confidential Canadian Broadcasting Corporation, 2007
Format
Images / Online / Video & Film
Language
English
Added to Catalog
May 20, 2019
System details note
Mode of access: Internet.
System requirements: FOD playback platform.
Audience
9 & up.
Contents
Marketing Pressures to Eat More and Lose Weight (1:16)
Celebrities, Fad Diets, and Weight Loss (2:20)
A Buffet of Diet Books and Diet Gurus (3:12)
How to Write a Diet Bestseller (4:22)
The Rise of Dr. Atkins: From Diet Outlaw to Diet Evangelist (2:17)
Diet Trends: Atkins and the Great Carb Fever! (2:34)
Selling the South Beach Diet (4:47)
Hollywood Thin: Diet Like a Star! (1:27)
The One Woman Diet Empire (2:54)
Selling Diets to Men (3:57)
Eating Our Way to Fitness: Selling Food for Weight Loss (3:25)
Magic Ingredient Diets (3:44)
What's the Diet Buzz? Consumer Trends in the Diet Industry (5:18)
Diet Roulette: Marketing the Next Big Diet (1:59)
Videorecording number
37467 Infobase
Subjects
Genre/Form
Educational films.
Internet videos.
Also listed under
Canadian Broadcasting Corporation.
Films for the Humanities & Sciences (Firm)
Infobase.
Bookmark As
Citation
