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The marketing mix explained
Title
The marketing mix explained / presented by David Nellist.
Publication
Kent, England : TV Choice, 2002.
Physical Description
1 streaming video (32 min.)
Local Notes
Access is available to the Yale community.
Notes
Title from resource description page (viewed August 18, 2015).
In English.
Access and use
Access restricted by licensing agreement.
Summary
At the heart of all marketing studies lie the four Ps of the marketing mix: product, place, price, and promotion. This entertaining program introduces three other Ps (people, process, and physical evidence) and emphasizes their importance.
Variant and related titles
ASP-AVON OCLC KB.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
November 15, 2019
Genre/Form
Educational films.
Terminology.
Educational films.
Also listed under
TV Choice Productions, production company.
Bookmark As
Citation
