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Freemium economics : leveraging analytics and user segmentation to drive revenue
Author
Title
Freemium economics : leveraging analytics and user segmentation to drive revenue / Eric Benjamin Seufert.
ISBN
9780124166981
0124166989
9781306282123
1306282128
9780124166905
0124166903
Publication
Waltham, Massachusetts : MK, [2014]
Physical Description
1 online resource.
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. By reading Freemium Economics, you will: Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel.
Variant and related titles
O'Reilly Safari. OCLC KB.
Other formats
Print version: Seufert, Eric Benjamin. Freemium economics
Format
Books / Online
Language
English
Added to Catalog
January 14, 2020
Series
Bibliography
Includes bibliographical references and index.
Contents
Chapter 1. The freemium business model
chapter 2. Analytics and freemium products
chapter 3. Quantitative methods for product management
chapter 4. Freemium metrics
chapter 5. Lifetime customer value
chapter 6. Freemium monetization
chapter 7. Virality
chapter 8. Growth.
Subjects
Subjects (Medical)
Economics.
Genre/Form
Case studies.
Also listed under
Safari Books Online (Firm)
Bookmark As
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