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Z.E.R.O. : zero paid media as the new marketing model
Author
Title
Z.E.R.O. : zero paid media as the new marketing model / Joseph Jaffe, Maarten Albarda.
ISBN
9781118801154
Publication
Hoboken, New Jersey : John Wiley & Sons, [2014]
Copyright Notice Date
©2014
Physical Description
1 online resource (1 volume) : illustrations
Local Notes
Access is available to the Yale community.
Notes
Description based on print version record.
Access and use
Access restricted by licensing agreement.
Variant and related titles
Zero paid media as the new marketing model
O'Reilly Safari. OCLC KB.
Other formats
Print version: Jaffe, Joseph, 1970- Z.E.R.O. Hoboken, New Jersey : Wiley, [2014]
Format
Books / Online
Language
English
Added to Catalog
January 14, 2020
Bibliography
Includes bibliographical references and index.
Also listed under
Safari Books Online (Firm)
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