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Handbook of political marketing
Title
Handbook of political marketing / Bruce I. Newman, editor.
ISBN
076191109X (alk. paper)
Published
Thousand Oaks, Calif. : Sage Publications, c1999.
Physical Description
1 online resource
Variant and related titles
Internet Archive collection.
Format
Books
Language
English
Added to Catalog
May 07, 2020
Bibliography
Includes bibliographical references and index.
Contents
Conceptual and historical origins of political marketing
Management of political campaigns
Analysis of the political marketplace
Development of political strategy
Execution of political campaigns
Political marketing and democracy.
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