1. Introduction
2. The Elements of a Panel
3. The Production Process
4. The Market for Panel Research
5. Institutional Panels
6. Panels for Media Markets
7. Special Panels
8. Product and Period Description
9. Shops and Household Characteristics
10. Facts of the Retail Panel
11. Facts of the Consumer Panel
12. Special Analyses Retail Panel
13. Market Analyses Framework
14. Application Examples Communication Analysis
15. Special Analyses Consumer Panel
16. Category Management
17. Outlook.