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Key marketing metrics : the 50+ metrics every manager needs to know
Author
Title
Key marketing metrics : the 50+ metrics every manager needs to know / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein.
ISBN
9781292360867
Edition
Third edition.
Publication
Harlow, England : Pearson, [2021]
Physical Description
1 online resource (491 pages) : illustrations
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.
Variant and related titles
50+ metrics every manager needs to know
Fifty plus metrics every manager needs to know
O'Reilly Safari. OCLC KB.
Format
Books / Online
Language
English
Added to Catalog
September 28, 2022
Bibliography
Includes bibliographical references and index.
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