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Internal marketing : tools and concepts for customer-focused management
Author
Title
Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.
ISBN
9781136394577
1136394575
9780750648387
Published
Oxford ; Woburn, Mass. : Elsevier Butterworth-Heinemann, 2004.
Physical Description
1 online resource (1 volume) : illustrations
Local Notes
Access is available to the Yale community.
Notes
"Published in association with The Chartered Institute of Marketing."
Access and use
Access restricted by licensing agreement.
Variant and related titles
O'Reilly Safari. OCLC KB.
Other formats
Print version: Ahmed, Pervaiz K. Internal marketing. Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004
Format
Books / Online
Language
English
Added to Catalog
February 14, 2024
Bibliography
Includes bibliographical references and index.
Subjects
Genre/Form
Case studies
Also listed under
Chartered Institute of Marketing.
Bookmark As
Citation
