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The psychology behind trademark infringement and counterfeiting
Title
The psychology behind trademark infringement and counterfeiting / J.L. Zaichkowsky.
ISBN
131582096X (electronic bk.)
9781315820965 (electronic bk.)
0805847928
0805847936
9780805847925
9780805847932
Published
Mahwah, N.J. : Lawrence Erlbaum, 2006.
Physical Description
1 online resource (xv, 305 pages : : illustrations.)
Local Notes
Access is available to the Yale community.
Notes
Description based on print version record.
Access and use
Access restricted by licensing agreement.
Summary
The possibility of brand imitation or counterfeiting should be contemplated in designing new products or brand packaging, just as it is in the printing of currency. It is the intent of The Psychology Behind Trademark Infringement and Counterfeiting to provide those involved in commerce with some understanding, some ideas, and perhaps some strategy for building differentiated brands that are easy to protect. Brand managers, expert witnesses to trademark cases, intellectual property lawyers, and academics of consumer behavior and marketing will find this book useful to understanding consumer motives and processes of trademark infringement and counterfeiting. -- BOOK JACKET.
Variant and related titles
Taylor & Francis. EBA 2024-2025.
Other formats
Original
Format
Books / Online
Language
English
Added to Catalog
August 07, 2024
Bibliography
Includes bibliographical references and indexes.
Contents
Preface
Sorting out the issues
Understanding the consumer
Psychological principles underlying consumer perceptions of imitation brands
Cases of imitation in the marketplace
Strategies to be distinctive
Testing for brand imitation
The special case of cyberspace
Trademark infringement in China
Where to from here?
Glossary
Appendices.
Subjects
Bookmark As
Citation
