Selling the sacred : religion and marketing from Crossfit to QAnon / edited by Mara Einstein and Sarah McFarland Taylor.

Abingdon, Oxon ; New York, NY : Routledge, 2024.

©2024

1 online resource (xvii, 330 pages) : illustrations

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Mara Einstein is an internationally recognized expert on deceptive marketing tactics, a sought-after speaker and writer, and a Professor of Media Studies at Queens College (CUNY), United States. Sarah McFarland Taylor is an award-winning author and Associate Professor of Religious Studies and Environmental Policy and Culture at Northwestern University, United States.

"There's religion in my marketing! There's marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the 21st century and what does this tell us about American culture and society? Social and technological changes rapidly and continuously re-frame religious and marketing landscapes. Crossfit is a "cult." Televangelists use psychographics and data marketing. QAnon is a religion and big business. These are some of the examples highlighted in this collection which engages with themes related to capitalist narratives, issues related to gender and race, and the intersection of religion, politics, and marketing, among other key issues. The innovative contributors examine the phenomenon of selling the sacred, providing a better understanding of how marketing tactics, married with religious content, influence our thinking and everyday lives. While also bringing to light how political, economic, and ideological agendas infuse the construction and presentation of the "sacred," via more traditional religious institutions or consumer-product marketing. By examining religion and marketing broadly, this book offers engaging tools to recognize and unpack what gets sold as "sacred," what's at stake, and the consequences. A go-to resource for those working in marketing studies, religious studies, and media studies, Selling the Sacred is also a must read for religious and marketing professionals"-- Provided by publisher.

Taylor & Francis. EBA 2024-2025.

Print version: Selling the sacred Abingdon, Oxon ; New York, NY : Routledge, 2024

Books / Online

English

August 08, 2024

Includes bibliographical references and index.

Electronic books.