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"Make America rake again" : examining the sudden spotlight on Four Seasons Total Landscaping
Title
"Make America rake again" : examining the sudden spotlight on Four Seasons Total Landscaping / Kelsey Lawrence.
ISBN
9781529770704 (ebook) :
Publication
London : SAGE Publications: SAGE Business Cases Originals, 2021.
Physical Description
1 online resource : illustrations.
Local Notes
Access is available to the Yale community.
Notes
Description based on XML content.
Access and use
Access restricted by licensing agreement.
Summary
This case looks at the abrupt attention that fell on a small family-owned lawn care business after it found itself in the national spotlight as the site of a Republican-led press conference the day the U.S. general election was called in favor of Joe Biden. The gaffe immediately went viral, and the business, Four Seasons Total Landscaping, quickly monetized the opportunity by launching-and selling out-a line of merchandise. Students are asked to discuss Four Seasons' savvy handling of the unexpected publicity.
Variant and related titles
Sage Business Cases 2021 Annual Collection.
Format
Books / Online
Language
English
Added to Catalog
September 17, 2024
Series
SAGE business cases
Bibliography
Includes bibliographical references.
Subjects
Bookmark As
Citation
