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Marketing effectiveness : insights from accounting and finance : an annotated bibliography, 1960-1977
Title
Marketing effectiveness : insights from accounting and finance : an annotated bibliography, 1960-1977 / V. H. Kirpalani, Stanley J. Shapiro.
ISBN
087757118X
Published
Chicago : American Marketing Association, 1978.
Physical Description
xiii, 102 p. ; 23 cm.
Format
Books
Language
English
Added to Catalog
June 01, 2002
Series
AMA bibliography series ; v. 33
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