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Field guide to marketing : a glossary of essential tools and concepts for today's manager
Author
Title
Field guide to marketing : a glossary of essential tools and concepts for today's manager / chief contributor, Tim Hindle ; edited by Alistair D. Williamson.
ISBN
0875844359 (alk. paper) :
0875844308 (pbk. : alk. paper) :
Published
Boston, Mass. : Harvard Business School Press, c1994.
Physical Description
ix, 195 p. ; 20 cm.
Format
Books
Language
English
Added to Catalog
June 01, 2002
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