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Advertising research : the Internet, consumer behavior, and strategy
Title
Advertising research : the Internet, consumer behavior, and strategy / George Zinkhan, editor.
ISBN
0877572887
Published
Chicago, Ill. : American Marketing Association, c2000.
Physical Description
vii, 281 p. : ill. ; 28 cm.
Variant and related titles
Internet, consumer behavior, and strategy
Format
Books
Language
English
Added to Catalog
June 01, 2002
Bibliography
Includes bibliographical references.
Also listed under
American Marketing Association.
Bookmark As
Citation
