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Nihon māketingu-shi : seisei, shinten, henkaku no kiseki
Author
森田克徳, 1961-
Title
Nihon māketingu-shi : seisei, shinten, henkaku no kiseki / Morita Katsunori.
日本マーケティング史 : 生成・進展・変革の軌跡 / 森田克徳.
ISBN
9784766413601
4766413601
Edition
Shohan.
初版.
Published
Tōkyō : Keiō Gijuku Daigaku Shuppankai, 2007.
東京 : 慶應義塾大学出版会, 2007.
Physical Description
vii, 254 p. : ill. ; 22 cm.
Notes
To help ensure preservation of print and digital collections, this title is retained by Yale University Library on behalf of the HathiTrust Shared Print Program.
Format
Books
Language
Japanese
Added to Catalog
August 21, 2007
Bibliography
Includes bibliographical references (p. 241-246) and index.
Subjects
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