Title
The Impact of Culture on Relationship Marketing in International Services [electronic resource] : A Target Group-Specific Analysis in the Context of Banking Services / by Jan H. Schumann.
Published
Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2009.
Physical Description
v.: digital
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Format
Online / Software & Electronic Media
Added to Catalog
February 05, 2010