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The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services
Author
Title
The Impact of Culture on Relationship Marketing in International Services [electronic resource] : A Target Group-Specific Analysis in the Context of Banking Services / by Jan H. Schumann.
ISBN
9783834983794
Published
Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2009.
Physical Description
v.: digital
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Format
Online / Software & Electronic Media
Language
English
Added to Catalog
February 05, 2010
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