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The age of persuasion : how marketing ate our culture
Author
Title
The age of persuasion : how marketing ate our culture / Terry O'Reilly & Mike Tennant.
ISBN
9781582435800
1582435804
Published
Berkeley, Calif. : Counterpoint : Distributed by Publishers Group West, c2009.
Physical Description
xxvii, 324 p. ; 24 cm.
Summary
Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all.
Format
Books
Language
English
Added to Catalog
June 02, 2010
Bibliography
Includes bibliographical references (p. 301-303) and index.
Contents
Clutter
Breaking the contract
The rise and fall and rise of branded entertainment
Persuading yoots
The youtube revolution
Guerrillas in our midst
the lesson of Clark Gable's undershirt
The language of persuasion
A sense of persuasion
The human face of persuasion
The long and short of it
The wall of cynicism.
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