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Marketing research
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Marketing

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1.
Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI
Author
Zaidi, Neha
Published
Berkeley, CA : Apress : Imprint: Apress, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Consumer Behavior in Practice Strategic Insights for the Modern Marketer
Author
Chan, Eugene Y.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
The Pricing Compass Finding the Solution to Your Pricing Puzzle
Author
Yang, Jan Y.
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Chinese Electric Vehicle Trailblazers Navigating the Future of Car Manufacturing
Author
Yang, Jan Y.
Published
Cham : Springer International Publishing : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Market Research with Panels Types, Surveys, Analysis, and Applications
Author
Günther, Martin
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Trend Management How to Effectively Use Trend-Knowledge in Your Company
Author
Blechschmidt, Jörg
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Level
Author
Shaw, Colin
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Return of the Hustle The Art of Marketing with Music
Author
Sheinkop, Eric
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil
Author
Schaffmeister, Niklas
Published
Cham : Springer International Publishing : Imprint: Springer, 2015.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Customer Knowledge Management Leveraging Soft Skills to Improve Customer Focus
Author
Sain, Soumit
Published
Cham : Springer International Publishing : Imprint: Springer, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Engaging Customers Using Big Data How Marketing Analytics are Transforming Business
Author
Sathi, Arvind
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Brand Growth Barriers Identify, Understand, and Overcome Them
Author
Kruger, Ralph
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
BUYographics How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
Author
Carmichael, Matt
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
Author
Solberg Søilen, Klaus
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Author
Calkins, Tim
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers
Author
Ingwer, Mark
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Online Video Revolution How to Reinvent and Market Your Business Using Video
Author
Cecil, John
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online