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Marketing research

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1.
Consumer Behavior in Practice Strategic Insights for the Modern Marketer
Author
Chan, Eugene Y.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
The Pricing Compass Finding the Solution to Your Pricing Puzzle
Author
Yang, Jan Y.
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Chinese Electric Vehicle Trailblazers Navigating the Future of Car Manufacturing
Author
Yang, Jan Y.
Published
Cham : Springer International Publishing : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Critical Factors for Adoption of Customer Relationship Management A Study of Palestine SMEs
Author
Salah, Omar Hasan
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
The customer-base audit : the first step on the journey to customer centricity
Author
Fader, Peter S.
Published
[Place of publication not identified] : Ascent Audio, 2023.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
6.
Headstrong and Unorthodox Pioneers for a Critical Theory of Consumption Contributions from Economics and Social Sciences
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Introduction to Metaverse Technology Landscape, Applications, and Challenges
Author
Gupta, Rajan
Published
Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Marketing research : a managerial approach
Author
Marshall, Al
Published
London ; Thousand Oaks, California : SAGE Publications Ltd, [2023]
Location
MARX Library >> HF5415.2 .M377 2023 (LC)
Format
Books
9.
Next Stop Metaverse A Quick Guide to Concepts, Uses, and Potential for Research and Practice
Author
Kreutzer, Ralf T.
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Global Competitiveness Ten Things Thai Businesspeople Should Know
Author
Wall, William Philip
Published
Singapore : Springer Singapore : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Learning Google Analytics
Author
Edmondson, Mark
Published
Sebastopol : O'Reilly Media, Inc., 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Market Research with Panels Types, Surveys, Analysis, and Applications
Author
Günther, Martin
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Relationship between R&D and Financial Performance in Indian Pharmaceutical Industry
Author
Nandy, Mithun
Published
Singapore : Springer Singapore : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Trend Management How to Effectively Use Trend-Knowledge in Your Company
Author
Blechschmidt, Jörg
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Key marketing metrics : the 50+ metrics every manager needs to know
Author
Bendle, Neil T.
Published
Harlow, England : Pearson, [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Key marketing metrics : the 50+ metrics every manager needs to know
Author
Bendle, Neil T.
Published
Harlow, England : Pearson, [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Marketing analytics beyond advertising : how right-brained marketers can master the numbers
Published
[Place of publication not identified] : Pearson, [2021].
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
18.
The Routledge companion to marketing research
Published
Abingdon, Oxon ; New York, NY : Routledge, 2021.
©2021
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Winning on purpose : the unbeatable strategy of loving customers
Author
Reichheld, Frederick F.
Published
Boston, Massachusetts : Harvard Business Review Press, [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Brand Choice and Loyalty Evidence from Swiss Car Registration Microdata
Author
Meier, Beat
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Continuing to broaden the marketing concept
Published
Bingley, England : Emerald Publishing, [2020]
©2020
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Experimentation Works
Author
Thomke, Stefan H.
Published
Ascent Audio, 2020.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
23.
Experimentation works : the surprising power of business experiments
Author
Thomke, Stefan H.
Published
Boston, Massachusetts : Harvard Business Review Press, [2020]
Location
MARX Library >> HD45 .T46 2020 (LC)
Format
Books
24.
Experimentation works : the surprising power of business experiments
Author
Thomke, Stefan H.
Published
Boston, Massachusetts : Harvard Business Review Press, [2020]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Goliath strikes back : how traditional retailers are winning back customers from ecommerce startups
Author
Cohan, Peter S., 1957-
Published
[Berkeley, CA] : Apress, [2020]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online