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Marketing research

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1.
Marketing research : a managerial approach
Author
Marshall, Al
Published
London ; Thousand Oaks, California : SAGE Publications Ltd, [2023]
Location
MARX Library >> HF5415.2 .M377 2023 (LC)
Format
Books
2.
Experimentation works : the surprising power of business experiments
Author
Thomke, Stefan H.
Published
Boston, Massachusetts : Harvard Business Review Press, [2020]
Location
MARX Library >> HD45 .T46 2020 (LC)
Format
Books
3.
The psychology of the Asian consumer
Published
New York : Routledge, 2015.
Location
MARX Library >> HF5415.33.A78 P79 2015 (LC)
Format
Books
4.
R for marketing research and analytics
Author
Chapman, Chris
Published
Cham ; New York : Springer International Publishing, [2015]
©2015
Location
MARX Library >> QA276.45.R3 C485 2015 (LC)
Format
Books
5.
Why people (don't) buy : the go and stop signals
Author
Chakravarti, Amitav
Published
Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, 2015.
Location
MARX Library >> HF5415.32 .C432X 2015 (LC)
Format
Books
6.
Engaging customers using big data : how marketing analytics are transforming business
Author
Sathi, Arvind
Published
New York, NY : Palgrave Macmillan, 2014.
Location
MARX Library >> HF5415.13 .S273X 2014 (LC)
Format
Books
7.
Esri data for educational programs
Author
Environmental Systems Research Institute (Redlands, Calif.)
Published
[Redlands, CA] : [Esri], [2014]
©2014
Location
MARX LIBRARY, Maps, Request to use at Marx >> .E68 2014 DVD (LC)
Format
Data Sets
8.
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing .
Author
Woodside, Arch
Published
Bingley Emerald Group Publishing Limited 2014
Location
MARX Library >> HF5410 A3 2014
Format
Books
9.
From great to gone : why FMCG companies are losing the race for customers
Author
Lorange, Peter
Published
Farnham, Surrey, UK : Gower, [2014]
Location
MARX Library >> HF5415.2 .L67X 2014 (LC)
Format
Books
10.
Online panel research : a data quality perspective
Published
Chichester, West Sussex ; Hoboken, NJ : John Wiley & Sons Inc., 2014.
Location
MARX Library >> H61.26 .O55X 2014 (LC)
Format
Books
11.
Technology, business and the market : from R. and D. to desirable products
Author
Sheldrake, John, 1944-
Published
Farnham, Surrey ; Burlington, VT : Gower, c2014.
Location
MARX Library >> HF5415.2 .S52 2014 (LC)
Format
Books
12.
Consumption culture in Europe : insight into the beverage industry
Published
Hershey, PA : Business Science Reference, c2013.
Location
MARX Library >> HD9348.E852 C66X 2013 (LC)
Format
Books
13.
Esri data for educational programs
Published
[Redlands, CA] : Esri, ©2013.
Location
MARX LIBRARY, Maps, Request to use at Marx >> G70.212 .E77 2013 DVD (LC)
Format
Maps & GIS
14.
Esri data for education programs
Published
[Redlands, CA] : Esri, ©2012.
Location
MARX LIBRARY, Maps, Request to use at Marx >> HC59.3 .E68 2012 DVD (LC)
Format
Data Sets / Maps & GIS
15.
Sexy little numbers : how to grow your business using the data you already have
Author
Maex, Dimitri
Published
New York : Crown Business, c2012.
Location
MARX Library >> HF5415.32 .M34X 2012 (LC)
Format
Books
16.
Marketing research : methodological foundations
Author
Iacobucci, Dawn
Published
Mason, OH : South-Western Cengage Learning, 2010.
Location
MARX Library >> HF5415.2 .C5X 2010 (LC)
Format
Books
17.
Market orientation : transforming food and agribusiness around the customer
Published
Farnham, England ; Burlington, VT : Gower, c2010.
Location
MARX Library >> HD9000.5 .M353X 2010 (LC)
Format
Books
18.
BusinessMAP
Published
Redlands, CA : Environmental Systems Research Institute, ©2008.
Location
MARX LIBRARY, Maps, Request to use at Marx >> HF5415.125 .B89 2008 (DVD) LC
Library Shelving Facility (LSF) >> HF5415.125 .B89 2008 (DVD) LC
Format
Software & Electronic Media
19.
Marketing research
Author
Aaker, David A.
Published
Hoboken, NJ : Wiley, c2007.
Location
MARX Library >> HF5415.2 .A14X 2007 (LC)
Format
Books
20.
DMA 2006 response rate trends report
Published
[New York, N.Y.] : Direct Marketing Association, c2006.
Location
Library Shelving Facility (LSF) >> HF5415.1 .D54 2006 (LC)
Format
Books
21.
Guerrilla marketing research : marketing research techniques that can help any business make more money
Author
Kaden, Robert J.
Published
London ; Philadelphia : Kogan Page, 2006.
Online
Table of contents only
Location
Library Shelving Facility (LSF) >> HF5415.2 .K24X 2006 (LC)
Format
Books
22.
Marketing research : an international approach
Author
Schmidt, Marcus, 1959-
Published
Harlow, England ; New York : Prentice Hall/Financial Times, 2006.
Location
Library Shelving Facility (LSF) >> HF5415.2 .S345X 2006
Format
Books
23.
Market opportunity analysis : text and cases
Published
New York : Best Business Books, c2006.
Online
Table of contents
Location
MARX Library >> HF5415.2 .M35545X 2006 (LC)
Format
Books
24.
BusinessMAP 4.
Published
Redlands, CA : Environmental Systems Research Institute, ©2005.
Location
Library Shelving Facility (LSF) >> HF5415.125 .B87 2005 (LC)
Format
Software & Electronic Media
25.
Marketing research
Author
Aaker, David A.
Published
New York : John Wiley & Sons, c2004.
Location
MARX Library >> HF5415.2 .A14X 2004 (LC)
Format
Books
26.
Creating markets for energy technologies
Published
Paris : OECD/IEA, c2003.
Location
Library Shelving Facility (LSF) >> HD9502.U52 C74 2003 (LC)
Format
Books
27.
MSI reports : working paper series
Published
Cambridge, MA : Marketing Science Institute, c2003-
Location
Library Shelving Facility (LSF) >> HF5415.2 .M75 (LC)
Format
Journals & Newspapers
28.
Quantitative marketing and economics
Published
Boston : Kluwer Academic Publishers, c2003-
Location
Library Shelving Facility (LSF) >> Shelved by title
Format
Journals & Newspapers
29.
The e-Business handbook 2002 : the 2002 review of how South African companies are making the internet work
Published
Cape Town, South Africa : Trialogue, 2002.
Location
Library Shelving Facility (LSF) >> 7M HF5548.325.S6 E28 2002
Format
Books
30.
Exotic visions in marketing theory and practice
Author
Walle, Alf H.
Published
Westport, Conn. : Quorum Books, 2002.
Location
Library Shelving Facility (LSF) >> HF5415.2 .W283X 2002 (LC)
Format
Books
31.
GreenBook. Worldwide directory of marketing research companies and services
Published
Bradenton, Fla. : American Marketing Association, New York Chapter, c2001-
Online
http://www.greenbook.org/
Location
Library Shelving Facility (LSF) >> HF5415.2 .G69 (LC) Oversize
Library Shelving Facility (LSF) >> HF5415.2 G69 (LC)
Format
Journals & Newspapers
32.
GreenBook. Worldwide directory of focus group companies and services
Published
Bradenton, Fla. : American Marketing Association, New York Chapter, Inc., c2001-
Online
http://www.greenbook.org/
Location
Library Shelving Facility (LSF) >> HF5415.2 G47 (LC) Oversize
Format
Journals & Newspapers
33.
Marketing to American Latinos : a guide to the in-culture approach, part 2
Author
Valdés, M. Isabel
Published
Ithaca, NY : Paramount Market Pub., 2002.
Location
Library Shelving Facility (LSF) >> HC110.C6 V35 2002 (LC)
Format
Books
34.
Consumer behavior
Author
Blackwell, Roger D.
Published
Ft. Worth, Tex. : Harcourt College Publishers, c2001.
Location
MARX Library >> HF5415.32 E53X 2001 (LC)
Format
Books
35.
Handbook of online marketing research
Author
Grossnickle, Joshua
Published
New York : McGraw-Hill, c2001.
Location
Library Shelving Facility (LSF) >> HF5415.2 G776X 2001 (LC)
Format
Books
36.
Marketing research
Author
Aaker, David A.
Published
New York : John Wiley, 2001.
Location
Library Shelving Facility (LSF) >> HF5415.2 A14 2001 (LC)
Format
Books
37.
Qualitative methods for marketplace research
Author
Sayre, Shay
Published
Thousand Oaks, Calif. : Sage, c2001.
Location
MARX Library >> HF5415.2 S29X 2001 (LC)
Format
Books
38.
Qualitative research in intelligence and marketing : the new strategic convergence
Author
Walle, Alf H.
Published
Westport, Conn. : Quorum Books, 2001.
Location
Library Shelving Facility (LSF) >> HD38.7 W35X 2001 (LC)
Format
Books
39.
Advertising research : the Internet, consumer behavior, and strategy
Published
Chicago, Ill. : American Marketing Association, c2000.
Location
Library Shelving Facility (LSF) >> HF5814 A33X 2000 (LC)
Format
Books
40.
Cycles, trends, and turning points : practical marketing & sales forecasting techniques
Author
Crosby, John V.
Published
Lincolnwood, IL : NTC Business Books, c2000.
Location
Library Shelving Facility (LSF) >> HF5415.2 C77X 2000 (LC)
Format
Books
41.
Marketing research : state-of-the-art perspectives : handbook of the American Marketing Association & Professional Marketing Research Society
Published
Chicago, Ill. : American Marketing Association ; [s.l.] : Professional Marketing Research Society, c2000.
Location
Library Shelving Facility (LSF) >> HF5415.2 M3582X 2000 (LC)
Format
Books
42.
Marketing to American Latinos : a guide to the in-culture approach
Author
Valdés, M. Isabel
Published
Ithaca, N.Y. : Paramount Market Pub., 2000-
Location
Library Shelving Facility (LSF) >> HC110 C6 V35 2000 (LC)
Library Shelving Facility (LSF) >> HC110 C6 V35 2000 (LC)
Format
Books
43.
Market research matters : tools and techniques for aligning your business
Author
Duboff, Robert S., 1948-
Published
New York : Wiley, c2000.
Location
Library Shelving Facility (LSF) >> HF5415.2 D83X 2000 (LC)
Format
Books
44.
Radical marketing : : from Harvard to Harley, lessons from ten that broke the rules and made it big
Author
Hill, Sam
Published
New York, N.Y. : HarperPerennial, 2000.
Location
Library Shelving Facility (LSF) >> HF5415.13 H547X 2000 (LC)
Format
Books
45.
Rethinking marketing : qualitative strategies and exotic visions
Author
Walle, Alf H.
Published
Westport, Conn. : Quorum Books, 2001.
Location
Library Shelving Facility (LSF) >> HF5415.2 W284X 2001 (LC)
Format
Books
46.
BusinessMAP pro : sales and marketing software
Published
Redlands, CA : Environmental Systems Research Institute, ©1998.
Location
Library Shelving Facility (LSF) >> HF5415.125 .B85 1998 (LC)
Format
Software & Electronic Media
47.
Servicescapes : the concept of place in contemporary markets
Published
Lincolnwood, Ill. : NTC Business Books, 1998.
Location
Library Shelving Facility (LSF) >> HF5470 S48X 1998 (LC)
Format
Books
48.
State of the art marketing research
Author
Blankenship, Albert Breneman, 1914-
Published
Lincolnwood, Ill. : NTC Business Books, c1998.
Location
Library Shelving Facility (LSF) >> HF5415.2 B555X 1998 (LC)
Format
Books
49.
Studies in consumer demand : econometric methods applied to market data
Author
Dubin, Jeffrey A.
Published
Boston : Kluwer Academic Publishers, 1998.
Location
Library Shelving Facility (LSF) >> HB820 D8X 1998 (LC)
Format
Books
50.
Demography for business decision making
Author
Pol, Louis G.
Published
Westport, Conn. : Quorum, 1997.
Location
MARX Library >> HB849.41 P633X 1997 (LC)
Format
Books