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Online Results (19)
1.
Handbook of international advertising research
Published
Chichester : Wiley-Blackwell, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Entertainment & leisure market research / by: Richard K. Miller and Kelli Washington
Published
Miramar, FL : Richard K. Miller Associates
Loganville, GA : Richard K. Miller Associates
Online
Online resource, archived issues
Online resource, current year if available
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
3.
Sexy little numbers : how to grow your business using the data you already have
Author
Maex, Dimitri
Published
New York : Crown Business, c2012.
Location
MARX Library >> HF5415.32 .M34X 2012 (LC)
Format
Books
4.
The advertised mind : groundbreaking insights into how our brains respond to advertising
Author
Du Plessis, Erik
Published
London ; Sterling, Va. : Kogan Page, 2005.
Online
Table of contents
Location
MARX Library >> HF5822 .D8X 2005 (LC)
Format
Books
5.
The advertised mind : groundbreaking insights into how our brains respond to advertising
Author
Du Plessis, Erik
Published
London ; Sterling, Va. : Kogan Page, 2005.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
6.
Tweens : technology, personal agency, engagement
Published
Pasadena, Calif. : Media Design Program at Art Center College of Design, 2004.
Location
LSF - Haas Arts Special Collections (Non-Circulating) >> HF5415.332.Y66 T84 2004 (LC) Oversize
Format
Books
7.
Advertising research : the Internet, consumer behavior, and strategy
Published
Chicago, Ill. : American Marketing Association, c2000.
Location
Library Shelving Facility (LSF) >> HF5814 A33X 2000 (LC)
Format
Books
8.
How advertising works the role of research
Published
Thousand Oaks, Calif. : Sage Publications, c1998.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Nihon no kōkoku kenkyū no rekishi = Advertising studies in Japan
Title
日本の広告研究の歴史 =
Author
Shimamura, Kazue, 1955-
嶋村和恵, 1955-
Published
Tōkyō : Dentsū, 1997.
Location
SML, Stacks, LC Classification >> HF5815 J3 S55X 1997 (LC)
Format
Books
10.
Journal of current issues and research in advertising
Published
Clemson, SC : CtC Press
[Philadelphia, PA] : Taylor & Francis
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
11.
Journal of current issues and research in advertising
Published
Clemson, SC : CtC Press, c1992-
Location
Library Shelving Facility (LSF) >> Shelved by title
Format
Journals & Newspapers
12.
Prescription drugs : little is known about the effects of direct-to-consumer advertising : report
Author
United States. General Accounting Office
Published
Washington, D.C. : The Office, [1991]
Location
Library Shelving Facility (LSF) >> GA 1.13:PEMD-91-19
Format
Books
13.
Prescription drugs : little is known about the effects of direct-to-consumer advertising : report
Author
United States. General Accounting Office
Published
Washington, D.C. : The Office, [1991].
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
14.
Prescription drugs little is known about the effects of direct-to-consumer advertising : report to the Chairman, Subcommittee on Oversight and Investigations, Committee on Energy and Commerce, House of Representatives
Author
United States. General Accounting Office
Published
Washington, D.C. : The Office ; Gaithersburg, MD (P.O. Box 6015, Gaithersburg 20877) : The Office [distributor, 1991]
Online
Search for full text online
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Prescription drugs : selected direct-to-consumer advertising studies have methodological flaws : report
Author
United States. General Accounting Office
Published
Washington, D.C.: The Office, [1991]
Location
Library Shelving Facility (LSF) >> GA 1.13:PEMD-91-20
Format
Books
16.
Prescription drugs : selected direct-to-consumer advertising studies have methodological flaws : report
Author
United States. General Accounting Office
Published
Washington, D.C.: The Office, [1991].
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
17.
Prescription drugs selected direct-to-consumer advertising studies have methodological flaws : report to the Chairman, Subcommittee on Oversight and Investigations, Committee on Energy and Commerce, House of Representatives
Author
United States. General Accounting Office
Published
Washington, D.C. : The Office ; Gaithersburg, MD (P.O. Box 6015, Gaithersburg 20877) : The Office [distributor, 1991]
Online
Search for full text online
Location
Yale Internet Resource >> None
Format
Books / Online
18.
The Politz papers : science and truth in marketing research
Published
Chicago, Ill. : American Marketing Association, 1990.
Location
Library Shelving Facility (LSF) >> HF5415.2 P6X 1990 (LC)
Format
Books
19.
The Army Communications Objectives Measurement System (ACOMS) : survey analysis plan
Author
Gaertner, Gregory H.
Published
Alexandria, VA : U.S. Army Research Institute for the Behavioral and Social Sciences, 1988.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
20.
Focus groups : a guide for marketing & advertising professionals
Author
Templeton, Jane Farley
Published
Chicago, Ill. : Probus Pub. Co., c1987.
Location
MARX Library >> HF5415.2 T43 1987 (LC)
Format
Books
21.
Focus groups : a guide for marketing & advertising professionals
Author
Templeton, Jane Farley
Published
Chicago, Ill. : Probus Pub. Co., c1987.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
22.
Electronic media and research technologies III : issues and impacts, future strategies : transcript proceedings : an Advertising Research Foundation key issues workshop, Grand Hyatt Hotel, New York City, December 5 and 6, 1984
Published
New York, N.Y. : ARF, c1984.
Location
Library Shelving Facility (LSF) >> HF5415.122 E54 1984 (LC)+ Oversize
Format
Books
23.
Using brain-wave measures to assess advertising effects
Author
Olson, Jerry C. (Jerry Corrie), 1944-
Published
Cambridge, Mass. : Marketing Science Institute, c1983.
Location
Library Shelving Facility (LSF) >> HF5814 O48 (LC)+ Oversize
Format
Books
24.
Appraising research on advertising's economic impacts
Author
Albion, Mark S., 1951-
Published
Cambridge, Mass. : Marketing Science Institute, 1979.
Location
Library Shelving Facility (LSF) >> HF5821 A43 (LC)+ Oversize
Format
Books
25.
Current issues and research in advertising
Published
Ann Arbor, Mich., Division of Research, Graduate School of Business Administration, University of Michigan, -c1991.
Location
Library Shelving Facility (LSF) >> HF5801 C84 (LC)
Library Shelving Facility (LSF) >> HF5801 C84 (LC)
MARX Library >> HF5801 C84 (LC)
Format
Journals & Newspapers