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Current results range from 1930 to 2024

1.
Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI
Author
Zaidi, Neha
Published
Berkeley, CA : Apress : Imprint: Apress, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Business Statistics for Competitive Advantage with Excel and JMP Basics, Model Building, Simulation, and Cases
Author
Fraser, Cynthia
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Consumer Behavior in Practice Strategic Insights for the Modern Marketer
Author
Chan, Eugene Y.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
The Pricing Compass Finding the Solution to Your Pricing Puzzle
Author
Yang, Jan Y.
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Sustainable Approaches and Business Challenges in Times of Crisis 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Chinese Electric Vehicle Trailblazers Navigating the Future of Car Manufacturing
Author
Yang, Jan Y.
Published
Cham : Springer International Publishing : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
The College Textbook Publishing Industry in the U.S. 2000-2022 The Search for Competitive Marketing Strategies
Author
Greco, Albert N.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Critical Factors for Adoption of Customer Relationship Management A Study of Palestine SMEs
Author
Salah, Omar Hasan
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
The customer-base audit : the first step on the journey to customer centricity
Author
Fader, Peter S.
Published
[Place of publication not identified] : Ascent Audio, 2023.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
10.
Digital Analytics mit Google Analytics und Co
Author
Hassler, Marco
Published
[Germany] : mitp Verlag, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Headstrong and Unorthodox Pioneers for a Critical Theory of Consumption Contributions from Economics and Social Sciences
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Introduction to Metaverse Technology Landscape, Applications, and Challenges
Author
Gupta, Rajan
Published
Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Marketing research : a managerial approach
Author
Marshall, Al
Published
London ; Thousand Oaks, California : SAGE Publications Ltd, [2023]
Location
MARX Library >> HF5415.2 .M377 2023 (LC)
Format
Books
14.
Next Stop Metaverse A Quick Guide to Concepts, Uses, and Potential for Research and Practice
Author
Kreutzer, Ralf T.
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Remodelling Businesses for Sustainable Development 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
Published
Cham : Springer International Publishing : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Global Competitiveness Ten Things Thai Businesspeople Should Know
Author
Wall, William Philip
Published
Singapore : Springer Singapore : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Learning Google Analytics
Author
Edmondson, Mark
Published
Sebastopol : O'Reilly Media, Inc., 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Market Research with Panels Types, Surveys, Analysis, and Applications
Author
Günther, Martin
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Relationship between R&D and Financial Performance in Indian Pharmaceutical Industry
Author
Nandy, Mithun
Published
Singapore : Springer Singapore : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Trend Management How to Effectively Use Trend-Knowledge in Your Company
Author
Blechschmidt, Jörg
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Key marketing metrics : the 50+ metrics every manager needs to know
Author
Bendle, Neil T.
Published
Harlow, England : Pearson, [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Key marketing metrics : the 50+ metrics every manager needs to know
Author
Bendle, Neil T.
Published
Harlow, England : Pearson, [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Marketing. What is a market
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
24.
Marketing. What is a marketing information system
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
25.
Marketing. What is experimental research
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
26.
Marketing. Ideal market exposure
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
27.
Marketing. What is a perceptual map
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
28.
Marketing. What is a marketing dashboard
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
29.
Marketing. Intensive distribution
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
30.
Marketing. What is a positioning statement
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
31.
Marketing. What distorts the results of marketing research
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
32.
Marketing. Using data for market segmentation
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
33.
Marketing. What is the marketing research process
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
34.
Marketing. What is ethnography
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
35.
Marketing. Determining the right marketing strategy
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
36.
Marketing. Challenges of international market research
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
37.
Marketing. What are decision support systems
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
38.
Marketing. What are focus groups
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
39.
Marketing. What is behavioral targeting
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
40.
Marketing. Methods for collecting data
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
41.
Marketing. What kinds of data can we use
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
42.
Marketing. What makes good market segments
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
43.
Marketing. Why is growth important
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
44.
Marketing analytics beyond advertising : how right-brained marketers can master the numbers
Published
[Place of publication not identified] : Pearson, [2021].
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
45.
Marketing Analytics Essential Tools for Data-Driven Decisions
Author
Venkatesan, Rajkumar
Published
Charlottesville : Darden Business Publishing, University of Virginia Press, 2021.
Baltimore, Md. : Project MUSE, 2021
©2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
46.
Marketing Analytics : Essential Tools for Data-Driven Decisions
Author
Venkatesan, Rajkumar
Published
Charlottesville : Darden Business Publishing, University of Virginia Press, 2021.
Baltimore, Md. : Project MUSE, 2021
©2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
47.
Marketing plan : goals and objectives section
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
48.
Marketing plan situational analysis
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
49.
Marketing strategy price
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
50.
Market potential
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
51.
Market research methods
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
52.
Market size
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
53.
Primary market research methods
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
54.
The Routledge companion to marketing research
Published
Abingdon, Oxon ; New York, NY : Routledge, 2021.
©2021
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
55.
U.S. cities & communities
Published
Miramar, Florida : Richard K. Miller & Associates, 2021-
Online
Online resource, archived issues
Online resource, current year if available
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
56.
What is market development
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
57.
What is marketing analytics
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
58.
What is target marketing
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
59.
What is the marketing concept
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
60.
Winning on purpose : the unbeatable strategy of loving customers
Author
Reichheld, Frederick F.
Published
Boston, Massachusetts : Harvard Business Review Press, [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
61.
Brand Choice and Loyalty Evidence from Swiss Car Registration Microdata
Author
Meier, Beat
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
62.
Continuing to broaden the marketing concept
Published
Bingley, England : Emerald Publishing, [2020]
©2020
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
63.
Experimentation Works
Author
Thomke, Stefan H.
Published
Ascent Audio, 2020.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
64.
Experimentation works : the surprising power of business experiments
Author
Thomke, Stefan H.
Published
Boston, Massachusetts : Harvard Business Review Press, [2020]
Location
MARX Library >> HD45 .T46 2020 (LC)
Format
Books
65.
Experimentation works : the surprising power of business experiments
Author
Thomke, Stefan H.
Published
Boston, Massachusetts : Harvard Business Review Press, [2020]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
66.
Goliath strikes back : how traditional retailers are winning back customers from ecommerce startups
Author
Cohan, Peter S., 1957-
Published
[Berkeley, CA] : Apress, [2020]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
67.
Postdata Colombia : ocho perfiles en un país conectado
Author
Arango Lozano, Carlos Andres
Published
Bogota, Colombia : Fundacion Universidad de Bogota, 2020.
Baltimore, Md. : Project MUSE, 2021
©2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
68.
Consumer Behavior over the Life Course Research Frontiers and New Directions
Author
Moschis, George P.
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
69.
Data-driven marketing content : a practical guide
Author
Wilson, Lee
Published
Bingley, UK : Emerald Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
70.
Data science for marketing analytics
Author
Blanchard, Tommy
Published
Birmingham, UK : Packt Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
71.
Extending value through product, service and platform innovations
Published
[Place of publication not identified] : Emerald Publishing Limited, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
72.
Getting started with Salesforce Einstein analytics : a beginner's guide to building interactive dashboards
Author
Yu, Johan
Published
New York : Apress, [2019]
©2019
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
73.
Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R
Author
Hwang, Yoon Hyup
Published
Birmingham, UK : Packt Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
74.
How to get published in the best marketing journals
Published
Northampton : Edward Elgar Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
75.
Marketing scales handbook. Multi-item measures for consumer insight research. Volume 10
Author
Bruner, Gordon C., II
Published
Forth Worth, Texas USA : GCBII Productions, LLC, [2019]
©2019
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
76.
Measurement in marketing
Author
Frikha, Azza
Published
London, England ; Hoboken, New Jersey : Iste : Wiley, [2019]
©2019
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
77.
Researching marketing decisions : the Indian context
Published
Abingdon, Oxon ; New York, NY : Routledge, 2019.
©2019
Location
SML, Stacks, LC Classification >> HF5415.12.I5 R47 2019 (LC)
Format
Books
78.
Services in Family Forestry
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
79.
Social Marketing in Action Cases from Around the World
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
80.
Toward a Better Understanding of Rule-Breaking Market Behavior Insights from Performance Breakthroughs in Sports
Author
Veenendaal, Ann-Kathrin
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
81.
Advances in Kaiyu Studies From Shop-Around Movements Through Behavioral Marketing to Town Equity Research
Published
Singapore : Springer Singapore : Imprint: Springer, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
82.
Artificial Intelligence for Fashion Industry in the Big Data Era
Published
Singapore : Springer Singapore : Imprint: Springer, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
83.
Chinese Consumers and the Fashion Market
Published
Singapore : Springer Singapore : Imprint: Springer, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
84.
Consumer and sensory evaluation techniques : how to sense successful products
Author
Saint-Denis, Cecilia Y., 1972-
Published
Hoboken, NJ : John Wiley & Sons, Inc., 2018.
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
85.
The Corporate Reputation of Multinational Corporations An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations
Author
Huber, Cathrin
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
86.
The Data-Driven Project Manager A Statistical Battle Against Project Obstacles
Author
Vanhoucke, Mario
Published
Berkeley, CA : Apress : Imprint: Apress, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
87.
Handbook of research on retailing
Published
Northampton, MA : Edward Elgar Pub., Inc., 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
88.
Journal of contemporary marketing science
Published
Bingley, England : Emerald Publishing, [2018]-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
89.
Learning Einstein Analytics : unlock critical insights with Salesforce Einstein Analytics
Author
Chitalkar, Santosh
Published
Birmingham, England : Packt Publishing, 2018.
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
90.
Marketing analytics resource allocation. Marketing resource allocation takeaways
Published
Charlottesville, VA : University of Virginia Darden, 2018.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
91.
Market Segmentation Analysis Understanding It, Doing It, and Making It Useful
Author
Dolnicar, Sara
Published
Singapore : Springer Singapore : Imprint: Springer, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
92.
Measuring marketing : the 110+ essential metrics every marketer needs
Author
Davis, John A.
Published
Berlin, [Germany] ; Boston, [Massachusetts] : De G Press, 2018.
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
93.
The new business road test : what entrepreneurs and investors should do before launching a lean start-up
Author
Mullins, John W. (John Walker)
Published
Harlow, England : Pearson, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
94.
Questions that sell : the powerful process for discovering what your customer really wants
Author
Cherry, Paul
Published
New York, NY : AMACOM, [2018]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
95.
Strategic marketing for high technology products : an integrated approach
Author
Fotiadis, Thomas
Published
London : Routledge, 2018.
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
96.
Taste, consumption, and markets : an interdisciplinary volume
Published
New York, NY : Routledge, 2018.
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
97.
Advanced Methods for Modeling Markets
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
98.
Advances in Chinese Brand Management
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
99.
Advances in Luxury Brand Management
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
100.
Autobiographical reflections of scholarly pioneers. Part II
Published
[Bradford, England] : Emerald Publishing Limited, 2017.
©2017
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online