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Current results range from 1616 to 2024

1.
Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Advertising Impact and Controlling in Content Marketing Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
Author
Hörner, Thomas
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Consumer Behavior Understanding Consumers- Designing Marketing Activities
Author
Hoffmann, Stefan
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Contemporary trends in marketing : problems, processes and prospects
Published
Cham, Switzerland : Palgrave Macmillan, an imprint of Springer Nature Switzerland, [2023]
Location
MARX Library >> HF5415 .C66 2023 (LC)
Format
Books
5.
The Customer Asset Understanding and Managing its Value
Author
Bendle, Neil
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Digital marketing all-in-one
Author
Diamond, Stephanie
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2023]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
International Marketing Management
Author
Berndt, Ralph
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer Gabler, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Kellogg on marketing
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2023]
Location
MARX Library >> HF5415 .K4443 2023 (LC)
Format
Books
9.
Kellogg on marketing : the marketing faculty of the Kellogg School of Management
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2023]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
The Marketing of Service-Dominant Logic A Rhetorical Approach
Author
Miles, Chris
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Practice-Oriented Marketing Basics - Instruments - Case Studies
Author
Kreutzer, Ralf T.
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Sports Marketing Fundamentals - Strategies - Instruments
Author
Bruhn, Manfred
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Celebrity 2.0 : the role of social media influencer marketing in building brands
Author
Grau, Stacy Landreth
Published
New York, New York : Business Expert Press, 2022.
Location
MARX Library >> HF5415 .G73 2022 (LC)
Format
Books
14.
Integrated Marketing Communications A Global Brand-Driven Approach
Author
Kitchen, Philip J.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Marketing Effectiveness and Accountability in SMEs A Multimethodological Approach
Author
Smith, Trevor A.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Marketization and commodification of history
Published
[Place of publication not identified] : Emerald Publishing Limited, [2022]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Misleading Marketing Communication Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour
Author
Smith, Viktor
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Online Shopping Intentions Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
Author
Fota, Anne
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Advances in Advertising Research (Vol. XI) Designing and Communicating Experience
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
The Art of Digital Marketing for Fashion and Luxury Brands Marketspaces and Marketplaces
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
A Business History of the Bicycle Industry Shaping Marketing Practices
Author
Mari, Carlo
Published
Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
The 6 disciplines of agile marketing : proven practices for more effective marketing and better business results
Author
Ewel, Jim
Published
Hoboken, New Jersey : Wiley, [2021]
2021
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Drivers of User Engagement in Influencer Branding An Empirical Analysis of Brand-Related User-Generated Content on Instagram
Author
Fink, Tanja
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
The essentials of contemporary marketing
Author
Willan, Mo
Published
London : Bloomsbury Business, 2021.
©2021
Location
BASS, Lower Level >> HF5415 .W55 2021 (LC)
Format
Books
25.
Marketing : a very short introduction
Author
Le Meunier-FitzHugh, Kenneth
Published
Oxford : Oxford University Press, 2021.
©2021
Location
BASS, Lower Level >> HF5415 .L359 2021 (LC)
Format
Books
26.
Marketing : a very short introduction
Author
Le Meunier-FitzHugh, Kenneth
Published
Oxford : Oxford University Press, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
27.
Marketing 5.0 : technology for humanity
Author
Kotler, Philip
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
28.
The new marketing playbook the latest tools and techniques to grow your business
Author
Mehta, Ritchie
Published
[England] : Pearson Education Limited, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
29.
New perspectives on critical marketing and consumer society
Published
Bingley, UK : Emerald Publishing, 2021.
©2021
Location
MARX Library >> HF5415 .N49 2021 (LC)
Format
Books
30.
R.E.D. marketing : the three ingredients of leading brands
Author
Creed, Greg
Published
[Nashville, Tenn.] : HarperCollins Leadership, an imprint of HarperCollins, [2021]
Location
SML, Linonia & Brothers Room >> HF5415.13 .C734 2021 (LC)
MARX Library >> HF5415.13 .C734 2021 (LC)
Format
Books
31.
The Theory of the Marketing Firm Responding to the Imperatives of Consumer-orientation
Author
Foxall, Gordon R.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
32.
The Creation of the Extraordinary Perspectives on Luxury
Author
Gurzki, Hannes
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
33.
Hedonism, Utilitarianism, and Consumer Behavior Exploring the Consequences of Customer Orientation
Author
Scarpi, Daniele
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
34.
Affective Governmentality Neoliberal Education Advertisements in Singapore
Author
Pereira, Andrew Joseph
Published
Singapore : Springer Singapore : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
35.
Business in Asian emerging markets : a focus on inclusive growth
Published
London, England : Emerald Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
36.
Constructions of property : encompassing people, power and place
Published
Bradford, West Yorkshire : Emerald Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
37.
Debates in marketing orientation
Author
Bozkurt, Bilgehan
Published
Bingley, UK : Emerald Publishing Limited, 2019.
Location
MARX Library >> HF5415 .B69 2019 (LC)
Format
Books
38.
Future studies in marketing
Published
Bradford, West Yorkshire, England : Emerald Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
39.
Handbook of the economics of marketing. Volume 1
Published
San Diego : Elsevier Science & Technology, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
40.
Marketing intelligence in retail and distribution management
Published
[Place of publication not identified] : Emerald Publishing, [2019]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
41.
Risk and resilience in practice : hazards, vulnerabilities, displaced people, local communities and heritages
Published
Bradford, West Yorkshire : Emerald Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
42.
Salesforce Compensation and CRM
Author
Kim, Minkyung
Published
Ann Arbor : ProQuest Dissertations & Theses, 2019.
Online
Online thesis
Location
Yale Internet Resource >> None
Format
Books / Online / Dissertations & Theses
43.
Essays on On-Boarding and Patenting
Author
Subrahmanyam, Jai Narayan
Published
Ann Arbor : ProQuest Dissertations & Theses, 2018
Online
Online thesis
Location
Yale Internet Resource >> None
Format
Books / Online / Dissertations & Theses
44.
Firm Reputation Management through Branding
Author
Yu, Jungju
Published
Ann Arbor : ProQuest Dissertations & Theses, 2018
Online
Online thesis
Location
Yale Internet Resource >> None
Format
Books / Online / Dissertations & Theses
45.
Get to aha! : discover your positioning DNA and dominate your competition
Author
Cunningham, Andrea
Published
New York : McGraw-Hill Education, [2018]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
46.
Marketing al desnudo : Rompe las barreras limitantes que impiden la Excelencia en tu vida personal y laboral
Author
Campano, Nacho Muñoz
Published
Algete, Madrid : Mestas ediciones, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
47.
A Methodological Critique and Substantive Confirmation of the Partisan Asymmetry in Closed-Mindedness
Author
Levis, Sarah Amanda
Published
Ann Arbor : ProQuest Dissertations & Theses, 2018.
Online
Online thesis
Location
Yale Internet Resource >> None
Format
Books / Online / Dissertations & Theses
48.
Organizing marketing and sales : mastering contemporary B2B challenges
Published
Bingley : Emerald Publishing, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
49.
Smash : using market shaping to design new strategies for innovation, value creation, and growth
Author
Nenonen, Suvi
Published
Bingley : Emerald, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
50.
British Food Journal : an international multi-disciplinary journal for the dissemination of food-related research : New dimensions of market power and bargaining in the agri-food sector
Published
Bradford, West Yorkshire, [England] : Emerald Publishing, 2017.
©2017
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online