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1.
Mad women : the other side of life on Madison Avenue in the '60s and beyond
Author
Maas, Jane
Published
New York : Thomas Dunne Books, 2012.
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2.
Representing ageing : images and identities
Published
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2012.
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3.
Ad nauseam : a survivor's guide to American consumer culture
Published
New York : Faber and Faber, 2009.
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4.
The age of persuasion : how marketing ate our culture
Author
O'Reilly, Terry Edward
Published
Berkeley, Calif. : Counterpoint : Distributed by Publishers Group West, c2009.
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5.
B as in beauty
Author
Ferreras, Alberto
Published
New York : Grand Central Pub., 2009.
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6.
The king of Madison Avenue : David Ogilvy and the making of modern advertising
Author
Roman, Kenneth
Published
New York : Palgrave Macmillan, 2009.
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7.
Marketing today's academic library : a bold new approach to communicating with students
Author
Mathews, Brian (Brian Scott)
Published
Chicago : American Library Association, 2009.
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8.
Read me : a century of classic American book advertisements
Author
Garner, Dwight
Published
New York : Ecco, c2009.
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9.
Belching out the devil : global adventures with Coca-Cola
Author
Thomas, Mark, 1963 Apr. 11-
Published
New York : Nation Books, 2009.
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10.
Madison Avenue and the color line : African Americans in the advertising industry
Author
Chambers, Jason
Published
Philadelphia, Pa. : University of Pennsylvania Press, c2008.
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11.
Adland : a global history of advertising
Author
Tungate, Mark, 1967-
Published
London ; Philadelphia : Kogan Page Ltd, 2007.
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12.
When ads work : new proof that advertising triggers sales
Author
Jones, John Philip
Published
Armonk, N.Y. : Sharpe, c2007.
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13.
Cultures of commerce : representation and American business culture, 1877-1960
Published
New York : Palgrave Macmillan, 2006.
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14.
Designing brand identity : a complete guide to creating, building and maintaining strong brands
Author
Wheeler, Alina
Published
Hoboken, N.J. : John Wiley, c2006.
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15.
Killer deal
Author
Anderson, Sheryl J., 1958-
Published
New York : St. Martin's Minotaur, 2006.
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16.
The advertised mind : groundbreaking insights into how our brains respond to advertising
Author
Du Plessis, Erik
Published
London ; Sterling, Va. : Kogan Page, 2005.
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17.
On earth as it is in advertising : moving from commercial hype to gospel hope
Author
Van Eman, Sam, 1973-
Published
Grand Rapids, MI : Brazos Press, c2005.
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18.
Selling sickness : how the world's biggest pharmaceutical companies are turning us all into patients
Author
Moynihan, Ray
Published
New York, NY : Nation Books, c2005.
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19.
Selling the dream : why advertising is good business
Author
Hood, John M. (John McDonald), 1966-
Published
Westport, Conn. : Praeger Publishers, 2005.
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20.
Advertising by design : creating visual communications with graphic impact
Author
Landa, Robin
Published
Hoboken, N.J. : J. Wiley & Sons, c2004.
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21.
As seen in Vogue : a century of American fashion in advertising
Author
Hill, Daniel Delis
Published
Lubbock : Texas Tech University Press, c2004.
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22.
The savvy author's guide to book publicity : a comprehensive resource - - from building the buzz to pitching the press
Author
Warren, Lissa
Published
New York : Carroll & Graf, c2004.
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23.
The truth about the drug companies : how they deceive us and what to do about it
Author
Angell, Marcia
Published
New York : Random House, c2004.
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24.
The Advertising age encyclopedia of advertising
Published
New York : Fitzroy Dearborn, 2003.
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25.
And now a few words from me : advertising leading critic lays down the law, once and for all
Author
Garfield, Bob
Published
New York : McGraw-Hill, c2003.
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26.
Educating the consumer-citizen : a history of the marriage of schools, advertising, and media
Author
Spring, Joel H.
Published
Mahwah, N.J. : Lawrence Erlbaum, 2003.
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27.
Fashion victim : our love-hate relationship with dressing, shopping, and the cost of style
Author
Lee, Michelle (Michelle K.)
Published
New York : Broadway Books, 2003.
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28.
The future of advertising : new media, new clients, new consumers in the post-television age
Author
Cappo, Joe
Published
Chicago, Ill. : McGraw-Hill, 2003.
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29.
The player : the life & times of Dalton Camp
Author
Stevens, Geoffrey, 1942-
Published
Toronto, Ont. : Key Porter Books, c2003.
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30.
30s : all-American ads
Published
Köln ; Los Angeles : Taschen, c2003.
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31.
The visible librarian : asserting your value with marketing and advocacy
Author
Siess, Judith A.
Published
Chicago : American Library Association, 2003.
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32.
Advertising to the American woman, 1900-1999
Author
Hill, Daniel D.
Published
Columbus, [Ohio] : Ohio State University Press, c2002.
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33.
A century of American icons : 100 products and slogans from the 20th century consumer culture
Published
Westport, Conn. : Greenwood Press, 2002.
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34.
Crisis communications : a casebook approach
Author
Fearn-Banks, Kathleen
Published
Mahwah, N.J. : Lawrence Erlbaum Associates, 2002.
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35.
The end of advertising as we know it
Author
Zyman, Sergio
Published
Hoboken, NJ : John Wiley & Sons, c2002.
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36.
Palladio : a novel
Author
Dee, Jonathan
Published
New York : Doubleday, 2002.
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37.
Attention! : how to interrupt, yell, whisper, and touch consumers
Author
Sacharin, Ken
Published
New York ; Chichester : Wiley, 2001.
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38.
The girl on the magazine cover : the origins of visual stereotypes in American mass media
Author
Kitch, Carolyn L.
Published
Chapel Hill : University of North Carolina Press, c2001.
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39.
Marketing Michelin : advertising and cultural identity in twentieth-century France
Author
Harp, Stephen L.
Published
Baltimore : Johns Hopkins University Press, c2001.
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40.
Mediaspeak : three American voices
Author
Fox, Roy F.
Published
Westport, Conn. : Praeger, c2001.
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41.
Regulating tobacco
Published
Oxford ; New York : Oxford University Press, 2001.
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42.
Soon : brands of tomorrow
Published
London : Laurence King, 2001.
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43.
Ads, fads, and consumer culture : advertising's impact on American character and society
Author
Berger, Arthur Asa, 1933-
Published
Lanham, Md. : Rowman & Littlefield, c2000.
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44.
20 ads that shook the world : the century's most groundbreaking advertising and how it changed us all
Author
Twitchell, James B., 1943-
Published
New York : Crown Publishers, c2000.
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45.
Image makers : advertising, public relations, and the ethos of advocacy
Author
Jackall, Robert
Published
Chicago, IL : University of Chicago Press, c2000.
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46.
International advertising : realities and myths
Published
Thousand Oaks, Calif. : Sage Publications, c2000.
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47.
Mad Ave : a century of award-winning advertising
Published
New York : Universe Pub., 2000.
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48.
Suits : the clothes make the man
Published
New York : Harry N. Abrams, 2000.
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49.
The advertising business : operations, creativity, media planning, integrated communications
Published
Thousand Oaks, Calif. : Sage Publications, c1999.
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50.
Ad worlds : brands, media, audiences
Author
Myers, Greg, 1954-
Published
London : Arnold ; New York : Oxford University Press, 1999.
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51.
Better living : advertising, media and the new vocabulary of business leadership, 1935-1955
Author
Bird, William L.
Published
Evanston, Ill. : Northwestern University Press, 1999.
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52.
Principles of advertising : a global perspective
Author
Lee, Monle
Published
New York : Haworth Press, c1999.
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53.
Provocateur : images of women and minorities in advertising
Author
Cortese, Anthony Joseph Paul
Published
Lanham, Md. ; Boulder : Rowman & Littlefield Publishers, c1999.
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54.
Selling suffrage : consumer culture & votes for women
Author
Finnegan, Margaret Mary, 1965-
Published
New York : Columbia University Press, c1999.
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55.
The Advertising age handbook of advertising
Author
Nelson, Carol, 1953-
Published
Lincolnwood, Ill. : NTC Business Books, 1998.
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56.
Creating the corporate soul : the rise of public relations and corporate imagery in American big business
Author
Marchand, Roland
Published
Berkeley : University of California Press, 1998.
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57.
Global marketing and advertising : understanding cultural paradoxes
Author
Mooij, Marieke K. de, 1943-
Published
Thousand Oaks, Calif. : Sage Publications, c1998.
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58.
Hollywood hoopla : creating stars and selling movies in the golden age of Hollywood
Author
Sennett, Robert S., 1955-
Published
New York : Billboard Books, 1998.
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59.
Personalities and products : a historical perspective on advertising in America
Author
Applegate, Edd
Published
Westport, Conn. : Greenwood Press, 1998.
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60.
Slave in a box : the strange career of Aunt Jemima
Author
Manring, M. M., 1962-
Published
Charlottesville ; London : University Press of Virginia, c1998.
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61.
Beer blast : the inside story of the brewing industry's bizarre battles for your money
Author
Van Munching, Philip
Published
New York : Times Business, 1997.
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62.
Best ads : humour in advertising
Author
Saunders, Dave
Published
London : B. T. Batsford, 1997.
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63.
The conquest of cool : business culture, counterculture, and the rise of hip consumerism
Author
Frank, Thomas (Thomas C.)
Published
Chicago ; London : University of Chicago Press, c1997.
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64.
Dartnell's advertising manager's handbook
Published
Chicago : Dartnell, c1997.
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65.
Soap, sex, and cigarettes : a cultural history of American advertising
Author
Sivulka, Juliann
Published
Belmont, CA : Wadsworth Publishing Co., 1997, c1998.
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66.
Undressing the ad : reading culture in advertising
Published
New York : Peter Lang, c1997.
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67.
Absolut book : the Absolut Vodka advertising story
Author
Lewis, Richard W.
Published
Boston : Journey Editions, 1996.
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68.
Advertising and culture : theoretical perspectives
Published
Westport, Conn. : Praeger, 1996.
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69.
Advertising and popular culture
Author
Fowles, Jib
Published
Thousand Oaks, Calif. : Sage Publications, c1996.
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70.
Advertising in contemporary society : perspectives toward understanding
Author
Rotzoll, Kim B.
Published
Urbana : University of Illinois Press, c1996.
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71.
The commercialization of American culture : new advertising, control, and democracy
Author
McAllister, Matthew P.
Published
Thousand Oaks, Calif. : Sage Publications, 1996.
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72.
The discourse of classified advertising : exploring the nature of linguistic simplicity
Author
Bruthiaux, Paul
Published
New York ; Oxford, UK : Oxford University Press, c1996.
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73.
Disruption : overturning conventions and shaking up the marketplace
Author
Dru, Jean-Marie
Published
New York : John Wiley & Sons, c1996.
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74.
Gays, lesbians, and consumer behavior : theory, practice, and research issues in marketing
Published
New York : Harrington Park Press, c1996.
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75.
The great American blow-up : puffery in advertising and selling
Author
Preston, Ivan L., 1931-
Published
Madison, Wis. : University of Wisconsin Press, c1996.
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76.
Marketing and consumer research in the public interest
Published
Thousand Oaks, Calif. : Sage Publications, c1996.
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77.
Marketing to the mind : right brain strategies for advertising and marketing
Author
Maddock, Richard C.
Published
Westport, Conn. : Quorum, 1996.
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78.
Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing
Author
Woodside, Arch G.
Published
Westport, Conn. : Quorum, 1996.
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79.
Strategy in advertising : matching media and messages to markets and motivations
Author
Bogart, Leo
Published
Lincolnwood, IL : NTC Business Books, c1996.
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80.
Contemporary advertising
Author
Arens, William F.
Published
Chicago, IL : Irwin, 1995.
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81.
Creating & delivering winning advertising & marketing presentations
Author
Moriarty, Sandra E. (Sandra Ernst)
Published
Lincolnwood, Ill., USA : NTC Business Books, c1995.
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82.
Dictionary of marketing and advertising
Author
Rosenberg, Jerry Martin
Published
New York : J. Wiley, c1995.
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83.
Great sporting graphics
Published
Rockport, Mass. : Rockport Publishers ; Cincinnati, Ohio : Distributed by North Light Books, c1995.
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84.
Marketing madness : a survival guide for a consumer society
Author
Jacobson, Michael F.
Published
Boulder, CO : Westview Press, c1995.
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85.
The total package : the evolution and secret meanings of boxes, bottles, cans, and tubes
Author
Hine, Thomas, 1947-
Published
Boston : Little, Brown, c1995.
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86.
The Ad men and women : a biographical dictionary of advertising
Published
Westport, Conn. : Greenwood Press, 1994.
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87.
Advertising and a democratic press
Author
Baker, C. Edwin
Published
Princeton, N.J. : Princeton University Press, c1994.
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88.
Culture and the ad : exploring otherness in the world of advertising
Author
O'Barr, William M.
Published
Boulder, Colo. : Westview Press, 1994.
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89.
Fables of abundance : a cultural history of advertising in America
Author
Lears, T. J. Jackson, 1947-
Published
[New York] : Basic Books, c1994.
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90.
In defense of advertising : arguments from reason, ethical egoism, and laissez-faire capitalism
Author
Kirkpatrick, Jerry
Published
Westport, Conn. : Quorum Books, 1994.
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91.
Marketing channels : infomercials, and the future of televised marketing
Author
Evans, Craig Robert
Published
Englewood Cliffs, N.J. : Prentice Hall, c1994.
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92.
Promotional strategy : managing the marketing communications process
Author
Engel, James F.
Published
Burr Ridge, Ill. : Irwin, c1994.
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93.
Women's market handbook : understanding and reaching today's most powerful consumer group
Author
Nelson, Carol, 1953-
Published
Detroit : Gale Research, c1994.
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94.
Advertising, alcohol consumption, and abuse : a worldwide survey
Author
Fisher, Joseph C.
Published
Westport, Conn. : Greenwood Press, 1993.
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95.
Guerrilla marketing : secrets for making big profits from your small business
Author
Levinson, Jay Conrad
Published
Boston : Houghton Mifflin, 1993.
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96.
Shopping with Freud
Author
Bowlby, Rachel, 1957-
Published
London ; New York : Routledge, 1993.
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97.
Up the agency : the funny business of advertising
Author
Mayle, Peter
Published
New York : St. Martin's Press, 1993.
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98.
Channels of desire : mass images and the shaping of American consciousness
Author
Ewen, Stuart
Published
Minneapolis : University of Minnesota Press, 1992.
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99.
Creating newsletters, brochures, and pamphlets : a how-to-do-it manual
Author
Blake, Barbara Radke
Published
New York : Neal-Schuman Publishers, c1992.
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100.
Medicine for sale
Author
Currey, Richard, 1949-
Published
[Knoxville, TN] : Grand Rounds Press : Whittle Direct Books, ©1992.
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