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Subject: "Advertising."
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Marx Library
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Current results range from 1830 to 2015

1.
Adland : a global history of advertising
Author
Tungate, Mark, 1967-
Published
London ; Philadelphia : Kogan Page Ltd, 2007.
Online
Table of contents only
Publisher description
Location
Library Shelving Facility (LSF) >> HF5823 .T83X 2007 (LC)
Format
Books
2.
Information sources in advertising history
Author
Pollay, Richard W.
Published
Westport, Conn. : Greenwood Press, 1979.
Location
Library Shelving Facility (LSF) >> Z7164 C81 P66 1979 (LC)
Format
Books
3.
Advertising, the uneasy persuasion : its dubious impact on American society
Author
Schudson, Michael
Published
New York : Basic Books, c1984.
Location
Library Shelving Facility (LSF) >> HF5813 U6 S38 1984 (LC)
Format
Books
4.
Testimonial advertising in the American marketplace : emulation, identity, community
Published
New York : Palgrave Macmillan, 2009.
Online
Table of contents only
Location
MARX Library >> HF5823 .T37X 2009 (LC)
Format
Books
5.
The brothers : the Saatchi & Saatchi story
Author
Fallon, Ivan
Published
Chicago : Contemporary Books, c1989.
Location
Library Shelving Facility (LSF) >> HF6181 S23 F35 1989 (LC)
Format
Books
6.
Encyclopedia of major marketing campaigns
Published
Detroit : Gale Group, 2000.
Location
Library Shelving Facility (LSF) >> HF5837 E53X 2000 (LC)
Format
Books
7.
Advertising and democracy in the mass age
Author
Qualter, Terence H.
Published
Basingtoke, Hampshire : Macmillan in association with London School of Economics and Political Science, 1991.
Location
Library Shelving Facility (LSF) >> HF5813 G7 Q35X 1991 (LC)
Format
Books
8.
Ships & how they sailed the seven seas : (5000 B.C.-A.D.1935)
Author
Van Loon, Hendrik Willem, 1882-1944
Published
New York : Simon and Schuster, 1935.
Location
LSF- BEINECKE >> Shirley 2352
MARX LIBRARY, Maps, Request to use at Marx >> 11am 1934
Library Shelving Facility (LSF) >> VM15 V35
Library Shelving Facility (LSF) >> VM15 V35
Format
Books
9.
The commercialization of American culture : new advertising, control, and democracy
Author
McAllister, Matthew P.
Published
Thousand Oaks, Calif. : Sage Publications, 1996.
Location
Library Shelving Facility (LSF) >> HF5813 U6 M23X 1996 (LC)
Format
Books
10.
Absolut book : the Absolut Vodka advertising story
Author
Lewis, Richard W.
Published
Boston : Journey Editions, 1996.
Location
Library Shelving Facility (LSF) >> HF6161 L46 L48X 1996 (LC)
Format
Books
11.
The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century
Author
Cruikshank, Jeffrey L.
Published
Boston, Mass. : Harvard Business Review Press, c2010.
Location
Library Shelving Facility (LSF) >> HF5810.L3 C78X 2010 (LC)
Format
Books
12.
Freud on Madison Avenue : motivation research and subliminal advertising in America
Author
Samuel, Lawrence R.
Published
Philadelphia : University of Pennsylvania Press, c2010.
Location
MARX Library >> HF5415.34 .S26X 2010 (LC)
Format
Books
13.
The Politz papers : science and truth in marketing research
Published
Chicago, Ill. : American Marketing Association, 1990.
Location
Library Shelving Facility (LSF) >> HF5415.2 P6X 1990 (LC)
Format
Books
14.
Pop culture freaks : identity, mass media, and society
Author
Kidd, Dustin
Published
Boulder, Colorado : Westview Press, [2014]
Location
MARX Library >> HM621 .K5293X 2014 (LC)
Format
Books
15.
Cuba : [the land of romance]
Published
Havana, Cuba : Cuban Tourist Commission, [ca. 1940] (Havana, Cuba : Ucar Garcia & Co.)
Location
Library Shelving Facility (LSF) >> Cuba Ehcc 1
Format
Books
16.
Cocoa and chocolate : a short history of their production and use, with full and particular account of their properties, and of the various methods of preparing them for food
Author
Bugbee, James M. (James McKellar), 1837-1913
Published
Dorchester, Mass. : Walter Baker & Co., c1886.
Location
MARX Library >> SB267 B3 1886
Format
Books
17.
America's greatest brands
Published
New York : America's Greatest Brands, c2001-
Location
Library Shelving Facility (LSF) >> HD69.B7 A447 2006 (LC)
Format
Books
18.
Enlisting masculinity : the construction of gender in U.S. military recruiting advertising during the all-volunteer force
Author
Brown, Melissa T., 1971-
Published
Oxford ; New York : Oxford University Press, c2012.
Location
MARX Library >> UB323 .B764X 2012 (LC)
Format
Books
19.
In defense of negativity : attack ads in presidential campaigns
Author
Geer, John Gray
Published
Chicago : University of Chicago Press, 2006.
Online
Table of contents
Location
MARX Library >> JK2281 .G44X 2006 (LC)
Format
Books
20.
Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing
Author
Hollander, Stanley C. (Stanley Charles), 1919-2004
Published
Chicago, Ill. : NTC Business Books in association with the American Marketing Association, 1992.
Location
Library Shelving Facility (LSF) >> HF5415.127 H65X 1992 (LC)
Format
Books
21.
Historia de la América del Sur desde su descubrimiento hasta nuestros días : escrita en vista de todas las obras de los más reputados autores y de documentos auténticos, muchos no publicados hasta el día, tomados de varios archivos y bibliotecas públicas y particulares de América y España
Published
Barcelona : Jané Hermanos, editores, Ronda de San Antonio, 58, [1878]
Location
BEINECKE (Non-Circulating) >> Peruvian Pamphlets 94
Library Shelving Facility (LSF) >> So Amer Cw d876dk
Format
Books
22.
Creating the corporate soul : the rise of public relations and corporate imagery in American big business
Author
Marchand, Roland
Published
Berkeley : University of California Press, 1998.
Location
MARX Library >> HD59.2 M368X 1998 (LC)
SML, Stacks, LC Classification >> HD59.2 M368X 1998 (LC)
SML, Stacks, LC Classification >> HD59.2 M368X 1998 (LC)
Format
Books
23.
Brewing identities : globalisation, Guinness and the production of Irishness
Author
Murphy, Brenda (University lecturer)
Published
New York, NY : Peter Lang, [2015]
Location
MARX Library >> HD9397.G72 G845X 2015 (LC)
Format
Books
24.
Political mischief : smear, sabotage, and reform in U.S. elections
Author
Felknor, Bruce L.
Published
New York : Praeger, c1992.
Location
Library Shelving Facility (LSF) >> JK2281 F44X 1992 (LC)
Format
Books
25.
Buyways : billboards, automobiles, and the American landscape
Author
Gudis, Catherine
Published
New York ; London : Routledge, 2004.
Online
Table of contents
Location
HAAS ARTS LIBRARY, Art & Arch Collection >> HF5843 .G84X 2004 (LC)
MARX Library >> HF5843 .G84X 2004 (LC)
Format
Books
26.
Beer blast : the inside story of the brewing industry's bizarre battles for your money
Author
Van Munching, Philip
Published
New York : Times Business, 1997.
Location
Library Shelving Facility (LSF) >> HD9397 U52 V36X 1997 (LC)
SML, Stacks, LC Classification >> HD9397.U52 V36X 1997(LC)
SML, Stacks, LC Classification >> HD9397.U52 V36X 1997(LC)
Format
Books
27.
De la division du travail social : étude sur l'organisation des sociétés supérieures
Author
Durkheim, Émile, 1858-1917
Published
Paris : Ancienne librairie Germer Baillière et cie, Félix Alcan, éditeur, 1893.
Location
Library Shelving Facility (LSF) >> HD51 D87 (LC)
LSF- BEINECKE >> 2007 980
LSF- BEINECKE >> Gray Social Thought 1603
Format
Books
28.
The Bernal Díaz chronicles : the true story of the conquest of Mexico
Author
Díaz del Castillo, Bernal, 1496-1584
Published
Garden City, N.Y. : Dolphin Books : Doubleday & Company, c1956.
Location
MARX Library >> F1230 D531 1956
Library Shelving Facility (LSF) >> F1230 D531 1956
BEINECKE (Non-Circulating) >> Za H782 Zz956D
Format
Books
29.
Cuba : the summerland of the world
Published
[Florida?] : [publisher not identified], [1930?] (St. Augustine, Florida : The Record Company)
Location
Library Shelving Facility (LSF) >> Cuba Ehcc H29 1
LSF- BEINECKE >> 2019 1478
Format
Books
30.
Reflections on the decline of science in England, and on some of its causes
Author
Babbage, Charles, 1791-1871
Published
London : B. Fellowes and J. Booth, 1830.
Location
BEINECKE (Non-Circulating) >> 1999 279
LSF- BEINECKE >> 1999 280
Library Shelving Facility (LSF) >> Q127 G4 B3
BEINECKE (Non-Circulating) >> A46 101
MEDICAL/HISTORICAL, Histories, Locked (Non-Circulating) >> 19thCent Q41 830B
LSF- BEINECKE >> 1999 278
Format
Books